Ladbrokes has announced the full roll-out of its ‘cash-out’ function following its successful trial period in April.
The bookmaker had tested the product on its accumulator ‘My-Accas’ products during the month of April, allowing for customer to cash-out early priced winning on their accumulator bets.
The operator revealed that more than 25,000 of its customers had used the cash-out function during the April trial period, leaving Ladbrokes sports betting and product teams with no qualms as to the functions popularity.
Ladbrokes joins rival operators bet35, Betfair, Coral, Skybet and William Hill in offering this service to UK sports betting customers.
Andrew Bagguley, Managing Director of Digital at Ladbrokes, commented on the cash-out release:
“During Q1 we prioritised the introduction of the ‘Cash Out’ functionality. While it isn’t a new concept for customers, we recognise it’s an important part of what we need to deliver to be competitive and it’s one of the key parts of our plans for 2015.
“Today’s step signals our larger intent towards a comprehensive offering across all our digital platforms over the coming months.”