SBC News Crispin Nieboer - William Hill aims to ramp up product innovations

Crispin Nieboer – William Hill aims to ramp up product innovations

crispin
Crispin Nieboer

William Hill is set to ramp up its innovation projects and in-house development competencies as the operator looks to reinvigorate the sports betting and igaming markets.

Speaking to advertising news source TheDrum at the Shoreditch Digital Festival, Crispin Nieboer William Hill’s Director of Corporate Development and Innovation detailed that the operator would look to launch up to 10 new innovations every year, primarily targeting in-play (live) sports betting.

Crispin Nieboer who leads William Hill’s Shoreditch based innovations lab, noted that sports betting innovations were needed in order to bring much needed distinction and exclusivity to industry products.

Crispin Nieboer commented to TheDrum

“The dangers with businesses like betting and gaming is that there is a tendency to rest on your laurels, there is a regulatory hurdle, and strong brand awareness for some of the encumbents who have been here for years.

“But there is a danger with that because if you sit back and rest on your laurels other people in the technology worlds in other industries will come and eat your lunch. It’s an historic thing; moving from retail high strret to online, from mobile, social and smartwatch – some of our competitors are respoding to that but others just aren’t

The operator has used the Shoreditch Digital Festival to unveil its new prototype “Get in The Race” app for Google Cardboard. The app which has been created in partnership with UNIT9 development offers punters ‘a real-life horse race in a 3D virtual environment, “sitting” on the horse they have backed and watching every twist and turn from the jockey’s point of view’.

Crispin Nieboer Shoreditch Digital Festival interview – TheDrum

Check Also

Per Widerström, 888 CEO

888 narrows 2023 losses as Widerström Evokes new vision 

888 Holdings declares that it has established the foundations for future sustainable growth under new …

William Hill and PA Betting Services renew racing data deal

William Hill welcomed back as Lincoln Handicap sponsor

William Hill has been announced as the sponsor of the Lincoln Handicap at Doncaster Racecourse. …

SBC News William Hill introduces four new horseracing ambassadors

William Hill introduces four new horseracing ambassadors

William Hill has added four new horse racing representatives to its ambassador portfolio. The British …