William Hill Australia opens live markets with ‘Click to Call’ feature

William Hill Australia will allow its customers to by-pass country restrictions on in-play betting by releasing its  ‘Click to Call’ feature for Australian sports betting customers. The feature will allow customers to connect to live betting markets by activating their computer microphones with the operators live markets team.

Current Australian online gambling laws prohibit licensed operators from offering in-play (live) sports markets to consumers. However wagers on live sports are allowed to be processed over the phone. William Hill believes that its ‘Click to Call’ feature does not breach in-play gambling laws.

William Hill customers will be able to pre-select in-play betting markets via the ‘live betting’ selection tab. In order to finalise their selections William Hill customers will have to connect with the operator’s ‘live team’, who will prompt the customer to confirm or cancel their in-play selections.

The ‘Click to Call’ feature has been released on William Hill and Tom Waterhouse web portals and can be activated through Chrome, FireFox, Internet Explorer and Safari web browsers. The operator stated that it plans to further roll-out the device on mobile android and IOS devices.

Further details and information on William Hill ‘Click to Call’ can be viewed on the following page – https://www.williamhill.com.au/betting/help/click-to-call/

William Hill Australia Click to Call video