SBC News Voice of the Sports Betting Industry
Microgaming continues to expand its mobile gaming inventory with the release of the industry’s first real-money casino app on the Windows Phone Store.
Released in November, the app is suitable for any device running on either Windows Phone 8.0 or Windows Phone 8.1. Developed from scratch using native code and native user interface components, it features over 35 of Microgaming’s premium games, including online slots, progressives, table games and video poker.
The app has been designed with the end user in mind; a simple and intuitive user interface allows a player to install and play a game in just two taps. It also detects the player’s device type and alters the experience accordingly to ensure faultless gameplay.
Now live, the app will be updated, adding new games, new features and enhancing its performance, regularly. In addition, updates will be made to ensure compatibility with new Windows operating systems, such as Windows 10, which when released will enable the app to run on even more Windows devices.
John Quinn, Head of Casino at Microgaming, explains: “We follow mobile developments very closely and recent statistics show that the Windows Phone market share is increasing significantly across many European countries. With this in mind, we believe that Microsoft’s mobile platform is an important one to invest in. We saw an opportunity and we jumped at it!”
The app is live with Microgaming-powered operator, JackpotCity, and available to download here.
Spokesperson at JackpotCity Casino, comments: “This app, created by Microgaming, is the perfect gaming stage for our players with Windows Phones. It is feature rich, with a plethora of Microgaming’s first-class games, whilst also being incredibly user-friendly and reliable. It offers a first-rate gaming experience.
“What’s more, apps such as these play an integral role in an online casino strategy, particularly in terms of retention and customer loyalty; it puts us in a great position to take full advantage of the thriving mobile gaming industry.”
