Net Entertainment, the online casino games provider, is celebrating after it was announced that their first ever land-based /retail gaming machine deal had been struck with the bookmaker William Hill.
This follows news of an online only arrangement struck between the two parties last year in which Net Entertainment supplied the bookmaker with a series of desktop and mobile titles.
The terms of the deal will see Net Entertainment supply William Hill with games machines to be set up in their betting stores nationwide. The Managing Director of Net Entertainment, Bjorn Krantz, described it as a “milestone” for the ever expanding company founded in 1996.
Krantz also mentioned his delight and excitement at the trust and confidence instilled in them by William Hill.
“This deal will allow Net Entertainment to maximise it’s distribution reach through William Hill’s major channels which include retail, online and mobile,” he continued.