SBC News Voice of the Sports Betting Industry
Locus Gaming, operator of the mobile Jack Gold Casino, is to debut an innovative white label service with the launch of an online casino aimed at the Asian community based in the UK. Casino Raj, which will go live at the end of this month, is the brainchild of former World Pool Masters champion Raj ‘Hitman’ Hundal and will be operated under Locus’ Isle of Man licence.
The site will utilise the fully-integrated, turnkey solution that offers companies a unique platform and access to the developer’s award-winning expertise and technology. As well as developing the site, Locus will also look after customer service, fraud prevention, payments, responsible gambling requirements, and the relationship with suppliers.
Locus CEO Ed Andrewes said: “We’re very excited about launching our B2B service with Casino Raj which has a unique opportunity to tap into a previously neglected audience. To help them, we’ve recruited a team that puts the customer first and doesn’t believe in the old-school distinction between mobile and desktop, catering instead for every device and platform.
“We’ve also made changes to improve conversion rates, average visit times, and spend per session, which will benefit not only Casino Raj but others looking to run their own online casinos.”
