1xBet & Melbet

1xBet white label sportsbook kickstarts Melbet growth

1xBet is ready to meet the challenge of producing “modern, in-demand, simple and high-capacity betting products” for white label partners such as Melbet.com.

The sports betting company has set about obtaining more licences to increase the number of countries it can operate in, through both its B2C product and new B2B partnerships.

Evgeniy Kiriushin, Head of Business Development for 1xBet, said: “Last year, because we received so many requests for B2B based partnerships, we made the decision to make several white labels.

“The experience turned out to be quite successful, which stimulated the new B2B direction for our company. Melbet.com has shown active growth since operating the new platform.”

1xBet, whose main operational activity is licensed by the authorities in Curacao, believes it can cope with the needs of multiple partners, having put in place support services to run 24/7 with offices in Lithuania, Latvia, Belarus, Moldova, Hong Kong, Philippines, Colombia, Spain, Cyprus, Ukraine, spanning several different time zones.

Kiriushin continued: “We have already built up significant experience in operating our B2C platform in different countries across several continents. This means we understand exactly what our players need.

“Of course, global design changes extends the time, but we are committed to producing modern, in-demand, simple and high-capacity betting products. We try to make our product as clear and simple for everyone as possible, while implementing almost all design suggestions from our B2B partners.

“Several projects, which we are sure will become large international popular ones, will be released at the beginning of the 2018 World Cup in Russia.”