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Income Access operators of igaming affiliate and player acquisition services, has announced the launch of its new socially engineered affiliate hub to help tracking and acquisition of players to social games and social gambling operators by using affiliate /paid per performance methods.
Income Access who are currently the igaming sectors affiliate performance reporting and tracking leading technology suppliers are looking to tap into the growing US social gaming market. The affiliation network will be open to US facing affiliates and operators looking to drive and acquire new player traffic on a pay per performance scheme.
The Affiliate hub has been specially designed to track and monitor play and player engagement on social games, which differ to traditional tracking methods witnessed on igaming verticals. The Income Access development team has spent months testing this new product and its reporting capabilites to make sure its is robust to both social gaming affiliate and publisher needs.
Income Access also hope to bridge the gap between traditional igaming operators and new socially led affiliates and media providers, by creating new acquisition channels for both parties.
CEO of Income Access Nicky Senyard commented on the launch of the Social Affiliate Hub:
“By creating this opportunity for both social gaming operators and affiliates, Income Access is bridging the gap between two innovative and commercially successful industries,With the new network we have created a space where marketing partners are able to send previously idle US traffic to the best and biggest social gaming brands not only in the US, but also in the world,”
