Seeking to enhance industry advertising standards and promotional best practices, the Industry Group for Responsible Gambling (IGRG) has published its new ‘Gambling Industry Code for Socially Responsible Advertising‘ guidelines document. The document forms part of the IGRG’s ongoing industry code, which seeks to be implemented by the end of 2017. Presenting its third edition, the Code was originally produced in …
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Ball Street launches YouTube summer football tournament ‘FanLeague Cup’
Fan-led sports content specialist agency Ball Street has announced the launch of its YouTube summer football tournament, sponsored by sports user engagement app FanLeague. The Social media specialist launches its ‘FanLeague Cup’ football tournament which will feature a number of popular YouTube football teams and commentary from Ball Street network contributors. Founded in 2012 by former media executives Matt Wilson …
Read More »Twitter loses streaming rights to NFL Thursdays
Social media network, Twitter has lost the right to live stream NFL ‘Thursday Night Games’, as the league chooses Amazon as its new content streaming partner. Updating league stakeholders, NFL governance informed that Amazon, the world’ largest digital retailer had won the right to stream 10 NFL Thursday night games for season 2017/18. US business news sources report that the …
Read More »Kick off…Facebook signs live content partnership with MLS & Univision
Social media giant Facebook Inc has furthered its presence within sports, by agreeing a live streaming content partnership with Major League Soccer (MLS) and Spanish-language American broadcaster Univision Deportes. This weekend, Facebook executives confirmed that 22 live matches would be streamed ‘in-English’ on Univision Deportes Facebook page. Univision will support the Facebook streams by providing English commentary and ‘unique Facebook’ …
Read More »Sports Game Changer? Google launches YouTube TV
YouTube the world’s most popular video streaming website, is set to launch its digital TV subscription service ‘YouTube TV’, initially offering US viewers access to 40 premium broadcast channels for $35 per month. Speaking to US media, Susan Wojcicki CEO of YouTube stated that its TV service would ‘lean heavily on sports content’ with viewers able to watch broadcasts of ‘pro …
Read More »Coral partners with Fresh8 Gaming to launch video advertising
Coral has partnered with Fresh8 Gaming to launch a dynamic video advertising product across their digital video campaigns, which includes both Facebook and YouTube. The bookmaker will use Fresh8 technology to power auto-generated videos with real time offers and odds across their digital display and to push their affiliate advertising partnerships. The Fresh8 video platform enables a sports betting operator …
Read More »TmarTn and Syndicate revealed as owners of the CS:GO Lotto site they promoted
The popular Youtube pair of Trevor “TmarTn” Martin and Tom ‘Syndicate’ Cassell have a combined following of almost 13 million and were, until recently, hugely popular in the online CS:GO gaming community. It has now come to light that they are the co-owners of a skins gambling platform called CS:GO Lotto, a site which many of their most viewed videos promoted without any …
Read More »Accuscore predicts Russian conquest at Eurovision
Global expert in sports forecasting Accuscore has turned its talent to the Eurovision Song Contest and is predicting Russia to run away with the competition. The firm estimates that the rest of the top five positions will be taken by Australia, France, Ukraine and host country Sweden. Russia’s Sergey Lazarev’s You Are the Only One has been a clear favorite for a …
Read More »Unibet signs Glenn Hoddle as Expert Ambassador
Unibet has announced that it has added former England national team manager Glenn Hoddle as its new football Expert Ambassador. Hoddle one of England’s most gifted footballers, is a popular TV pundit for numerous UK and international sports broadcasters. The 53 capped former England midfielder will provide expert insight and opinion on Unibet’s digital inventory. Unibet marketing announced that it …
Read More »Google launches dedicated gaming broadcast app ‘Youtube Gaming’
Google online video streaming subsidiary Youtube has announced the launch of dedicated gaming content app Youtube Gaming. The app which was officially launched on Wednesday and is available via desktop, ios and Android systems, aims to be the market leader in worldwide gaming content. The launch sees Youtube enter the growing gaming broadcast market, as it aims to compete with …
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