Tag Archives: youtube

Better Collective Spotlight – Betarades’ five ways to boost YouTube performance

YouTube Betarades

An established provider of free betting tips and valuable sports information, all created by a team of talented journalists, Betarades – part of the growing stable of Better Collective brands – has taken its output to the next level by converting some of the content into video. For the latest instalment in the Better Collective Spotlight series, the Greek firm’s …

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Winning Post – Online regulation gets up and running in Sweden

SBC News Winning Post - Online regulation gets up and running in Sweden

Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. Italy: gambling duties – felice anno nuovo? The Italian government ended 2018 with further material tax rises for its commercial betting and gaming sectors. In the machine sector, AWP and VLT duties will …

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Aaron Duckmanton: Grabyo – What you don’t know about video!

SBC News Aaron Duckmanton: Grabyo - What you don't know about video!

Marketing in disrupted times, all sectors appear to have fallen in love with video. Yet it remains a tentative marketing vertical for betting incumbents. Aaron Duckmanton, Head Of Marketing & Content at real-time video editing technology Grabyo, puts the industry straight on Video dynamics… Pay attention, please! __________________ SBC: Hi Aaron, thanks for the interview. As a medium, how has …

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Sportium revamps YouTube profile for new La Liga Season

SBC News Sportium revamps YouTube profile for new La Liga Season

Spanish bookmaker Sportium has relaunched its YouTube channel seeking to deliver the best content, discussion and betting viewer engagement for La Liga season 2018/19 and beyond. Sportium, the Ladbrokes and Grupo Cirsa Spanish market joint-venture details that its revamped YouTube channel will support its status as ‘official betting partner’ of La Liga. Spain’s new football season kicked-off this weekend with …

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The World Cup’s Finest with Optimove’s Motti Colman

SBC News The World Cup’s Finest with Optimove’s Motti Colman

In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Today we hear from Motti Colman, Director of New Business at Optimove, who addresses a belief that Paul Gascoigne was going to …

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No Joke… Coral taking KSI vs Logan Paul very seriously!

SBC News No Joke... Coral taking KSI vs Logan Paul very seriously!

Whilst all bookmakers are consumed by Russia 2018 trading, they may have neglected a major sporting event taking place this summer. Scheduled for a sell-out Manchester Arena on 25 August, British social media star KSI is set to box controversial American vlogger Logan Paul. A  boxing match between two novice ‘whitecollar’ fighters, won’t set the sporting world alight, however, bookmaker …

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Esports as big as American football for millennials, poll suggests

Copyright: rklfoto123 / 123RF Stock Photo

Esports is as big as American football for young Americans, according to a poll conducted by the Washington Post. 40% of 14 to 21-year-olds taking part in the poll claimed to be football fans; with 38% counting themselves as fans of esports. “The popularity of esports and online gaming among American teens and young adults as both a recreational activity …

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Scientific Games name Shawn Dennis as new Chief Marketing Officer

SBC News Scientific Games name Shawn Dennis as new Chief Marketing Officer

Scientific Games has appointed Shawn Dennis, a 25-year veteran of entertainment, consumer products and sports marketing industries, as Chief Marketing Officer. In her new role Dennis will be responsible for growing Scientific Games on a global scale, and increasing engagement with customers and players across its interactive, lottery and gaming segments. Kevin Sheehan, Scientific Games Chief Executive Officer and President, …

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