Tag Archives: XLMedia (XLM)

XL Media bolsters safer gambling approach with Better Change

SBC News XL Media bolsters safer gambling approach with Better Change

Betting and gaming media publisher XLMedia (XLM) has entered into a partnership with safer gambling organisation Better Change. The agreement commences at the start of the UK’s Safer Gambling Week, a seven-day initiative focused on prompting responsible gaming across the country’s betting and gambling sector. Initially, the partnership will focus on XLM’s whichbingo.co.uk brand, with the wider arrangement encompassing delivery …

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XLM reiterates July trading expectations as H1 revenues slump but profit rises

SBC News XLM reiterates July trading expectations as H1 revenues slump but profit rises

Although XLMedia (XLM) revenue fell during H1 2023 the group closed the quarter with a significantly higher profit than last year despite noticeable declines in revenue. The affiliate and media publisher, listed on the London AIM exchange and active in Europe and the US, more or less confirmed the figures projected in a trading update back in July.  Overall group-wide …

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ASA reprimands XLMedia for social post and lack of response

ASA reprimands XLMedia for social post and lack of response

XLXLMedia (XLM) has been criticised by the Advertising Standards Authority (ASA) for breaching the CAP Code but also failing to respond to its queries. The London-based betting affiliate group and media publisher’s freebetsdotcom brand uploaded an Instagram post featuring Chelsea footballer Mason Mount, which was seen between 11-12 July 2023. This was the subject of two complaints, which have subsequently …

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XLMedia and bet365 partner up in North America RG push

XLMedia and bet365 partner up in North America RG push

UK betting stakeholders bet365 and XLMedia (XLM) have signed a new partnership targeting North American expansion with a responsible gaming caveat. The revenue share agreement has set a goal of onboarding new customers in the burgeoning US betting and gaming space, whilst promoting responsible gaming practices and tools.  This will include leveraging collaborative content to promote understanding of safe gambling …

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Stateside prospects trump Europe for XLMedia after achieving 2022 revenue targets

Stateside prospects trump Europe for XLM after achieving 2022 revenue targets

Momentum in the US last year provided XLMedia (XLM)  a ‘solid start’ to 2023, the company has asserted to its AIM investors, having achieved broad growth amid a business-wide restructuring. The London-headquartered betting and gaming publisher reported that, having launched operations in 19 US states, revenue from ‘continuing operations’ has risen 24% to $71.8m ($57.8m) in 2022. However, XLM was …

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XLMedia finds its mark in North America with $73.7m revenue projection

XLMedia finds its mark in North America with $73.7m revenue projection

Having achieved broad success in 2022, XLMedia (XLM) expects its financial performance to fall in line with pre-close expectations, anticipating steady revenue growth of 9.7%. With its full year results for 2022 due for publication in March, the sports betting publishing company foresees revenue of $73.7m (2021: $66.5m) and Adjusted EBITDA of between $16.1m and $16.6m. A London AIM-registered business, …

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XLMedia enlists Sportradar in pursuit of international growth ambitions

SBC News XLMedia enlists Sportradar in pursuit of international growth ambitions

Sportradar has signed its latest corporate partner, putting pen to paper on a multi-year contract with digital global betting media firm XLMedia (XLM). As official sports data provider of XLM, Sportradar will supply betting odds and insights, as XLM identifies an ‘increased demand’ for sports betting across its network of websites, in tandem with international growth.  Further caveats of the …

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Julie Markey appointed interim Chair of XLMedia

Entain

XLMedia (XLM) has moved to strengthen its senior leadership team following Christopher Bell’s decision to vacate as Chair, appointing Julie Markey in an interim role.  Markey steps into the position of interim Chair from her current role of non-executive Director of the Company and Chair of the remuneration committee, and will assume the responsibilities of the job whilst the company …

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XLM predicts strong full year trading despite European Casino hurdles

SBC News XLM predicts strong full year trading despite European Casino hurdles

XLMedia (XLM) expects 2021 to be a year of successful trading ahead of the publishing of its trading results for the 12 months ending 31 December, driven by several sports acquisitions and partnerships.  Overall, the digital performance publishing group expects full year results to be ‘in line with expectations’ with revenue of $66.6 million (2020: $54.8 million) and adjusted EBITDA …

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