Tag Archives: West Ham

West Ham to secure betting deal ahead of sponsorship ban

West Ham stadium

BoyleSports has formed an alliance with West Ham United to appear on the Premier League side’s shirts for the upcoming 2025/26 season, according to reports. The move would signal the end of West Ham’s decade-long front-of-shirt sponsorship with Betway, switching out the Super Group-owned brand for BoyleSports in a £12m deal for one season.  The Dundalk-based sports betting operator now …

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FA hands Paquetá two more charges for ‘failing to cooperate’

SBC News FA hands Paquetá two more charges for 'failing to cooperate'

Lucas Paquetá is facing two further charges for obstructing the FA’s betting case against him, according to reports. The West Ham United player is set to face a hearing in March, but the football governing body is now charging him with two additional counts for allegedly obstructing the investigation by failing to cooperate, The Sun has stated. Last year, Paquetá’s …

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Betting’s lack of digital value: Horizm breaks down football’s sponsorship opportunity

SBC News Betting’s lack of digital value: Horizm breaks down football’s sponsorship opportunity

With the Premier League withdrawing gambling sponsorships from the front of shirts from the 2027/28 season, the English top-flight will be looking for new sectors to fill the revenue gap left behind. Whilst the betting sector has generated millions for betting companies in terms of the cash payments of sponsorships, sports data and insights firm Horizm believes that other industries …

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Betway scores Robbie Keane as brand ambassador ahead of World Cup

SBC News Betway scores Robbie Keane as brand ambassador ahead of World Cup

Premier League icon, Robbie Keane, has been named as the latest Betway brand ambassador.  On the firm’s editorial hub, the Betway Insider, the Irish top goal scorer and 20th-highest goalscorer in international football history will provide insight to fans with regular blog posts. Anthony Werkman, CEO of Betway, commented: “It’s with great pleasure that we welcome Robbie Keane to our …

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Punters studying the history books for 2022/23 Premier League predictions

SBC News Punters studying the history books for 2022/23 Premier League predictions

The 2022/23 Premier League season kicks off this evening as Crystal Palace host Arsenal, and pundits are predicting that the title race and battle for top four will be one of the most fiercely contested yet.  A couple of weeks prior to the big kick off, bet365 published figures into customer betting trends on various outright markets, revealing that some …

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Betway grants derby assets to BGC for highest exposure of ‘Take Time to Think’

Betway. Super Group

The Betting and Gaming Council (BGC) aims for the highest Premier League exposure of its new ‘Take Time to Think’ campaign, promoting safer gambling tools and responsible conduct.    This Sunday, the campaign has been granted Betway’s entire London Stadium sponsorship assets as Premier League partner West Ham United plays its fierce London derby against Tottenham Hotspur. UK gambling’s new headline …

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Trustly nets new West Ham duties as sleeve sponsor of WSL team

SBC News Trustly nets new West Ham duties as sleeve sponsor of WSL team

West Ham United has enhanced its pre-existing partnership with Trustly, naming the payments platform its Women’s Sleeve Partner. As a result of the contract expansion, the Trustly logo will appear on the sleeves of the East London’ club’s FA Women’s Super League (WSL) team. “We were thrilled to partner with Trustly earlier this year, illustrating our commitment to innovation, and we are …

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Scan N Play: Cashless transactions in casinos and retail gaming

Scan N Play

Sam Milton, Commercial Manager at Trustly, on revolutionising the deposit and withdrawal experience for land-based gaming operators through Scan N Play. Across consumer sectors, there’s growing demand for cashless and contactless payment methods. As casinos, gaming halls and betting shops start to open back up, that same demand will apply for land-based gaming. While card-like apps have begun to fill …

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