The Betting and Gaming Council (BGC) aims for the highest Premier League exposure of its new ‘Take Time to Think’ campaign, promoting safer gambling tools and responsible conduct. This Sunday, the campaign has been granted Betway’s entire London Stadium sponsorship assets as Premier League partner West Ham United plays its fierce London derby against Tottenham Hotspur. UK gambling’s new headline …
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West Ham United has enhanced its pre-existing partnership with Trustly, naming the payments platform its Women’s Sleeve Partner. As a result of the contract expansion, the Trustly logo will appear on the sleeves of the East London’ club’s FA Women’s Super League (WSL) team. “We were thrilled to partner with Trustly earlier this year, illustrating our commitment to innovation, and we are …
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Sam Milton, Commercial Manager at Trustly, on revolutionising the deposit and withdrawal experience for land-based gaming operators through Scan N Play. Across consumer sectors, there’s growing demand for cashless and contactless payment methods. As casinos, gaming halls and betting shops start to open back up, that same demand will apply for land-based gaming. While card-like apps have begun to fill …
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The deal makers pushing for Betway owner Super Group to merge and list on the New York Stock Exchange (NYSE) have outlined the firm’s objectives to dominate US sports ‘entwined media and wagering-related future’. Alongside its SPAC partner Sports Acquisition Corp (SEAH), Super Group’s executive team presented the firm’s NYSE IPO ambitions pursuing a minimum corporate valuation of $4.75 billion. …
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Betway has hosted its most impactful and effective ‘Safer Gambling Week ‘(#SGWeek2020), driving the cross-industry initiative’s responsible gambling messages across its entire sponsorship portfolio. Working alongside its principal partners of West Ham United and racing’s All-Weather Championship, Betway ensured that #SGWeek2020 (19-25 November) secured its highest coverage amongst UK sports fans. On Sunday, #SGWeek2020 branding was displayed on West Ham …
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The Premier League has announced it will be continuing with its current pay-per-view (PPV) arrangement, after meeting to discuss the controversial model yesterday. Four more matches at the same price of £14.95 have been agreed with broadcast partners Sky Sports and BT Sport for the weekend of 6 November, ahead of the international break. The London derby between West Ham and …
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The Advertising Standards Agency (ASA) has pulled a Betway advert after it was deemed to be in breach of advertising regulations. The advert in question, which was shown on 19 October 2019, was challenged after it featured 20 year old England footballer Declan Rice. Under current advertising regulations, betting operators are prohibited from featuring under-25s which play a ‘significant role’ …
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From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at two possible destinations for the 2021 Champions League final, as well as a new partnership for Kylian Mbappé. Munich and St Petersburg in the running to host the 2021 Champions League final Uefa has …
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This week’s 6 of the Best comes from Ben Cronin, Head of Content Marketing at Pinnacle. Continue reading to discover who was an unlikely hero in the Hammers’ Premier League return, which iconic film director never disappoints and who triumphed in a favourite album dilemma. Best Holiday I would like to be able to recall some great tales of adventure …
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La Liga’s Deportivo Alavés has thanked SBC for its assistance after securing a two-year front-of-shirt sponsorship deal with Betway. The club’s Deputy General Manager Mikel Bárcena welcomed SBC Founder and CEO Rasmus Sojmark to the Basque country to say thank you for facilitating an introduction to the operator at this year’s Betting on Football at Stamford Bridge. The connection was …
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