Playtech has integrated its Live Casino offering into Finland’s market through its existing partnership with state-owned operator Veikkaus. Both entities are standing on several previous successful joint launches targeting its Finnish audiences, including online casino, online poker, retail VLT machines, and a casino management system. Following a rigorous regulatory approval process, Playtech has now also become Veikkaus’ first live casino …
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Veikkaus drives responsible gambling in selecting Optimove
Finland’s national lottery operator, Veikkaus, has partnered with Optimove to leverage the firm’s CRM marketing solution. The deal with Optimove – the only CRM marketing olution approved as an official European Lotteries Association Associate Member – aims to ‘elevate player experiences, loyalty and lifetime value’. Saara Pekkonen, VP of Marketing at Veikkaus, commented: “This partnership with Optimove marks a significant …
Read More »Veikkaus posts H1 declines as monopoly prepares for Finland’s gambling overhaul
Finland’s state-owned gambling monopoly, Veikkaus, has revealed a significant downturn in both revenue and profit as Finland’s parliament prepares for the overhaul of its national gambling regime in 2027. For the period from January to June 2024, Veikkaus reported a 6.8% decline in sales revenue, which fell to €483.8 million ($535.4 million). Gross gaming revenue (GGR) decreased by 21% year-on-year, …
Read More »Finland warned against Veikkaus overhaul by Public Health advisor
Finland’s Institute of Health and Welfare (THL) has expressed doubts about the government’s overriding ambitions to launch a new gambling regime. In July, the Ministry of the Interior opened a consultation seeking feedback from government agencies and departments on Finland launching a modern gambling regime in 2027. The timeframe of 2024-to-2026 will see state-owned gambling group Veikkaus Oy end its …
Read More »Andreas Reimblad to support Veikkaus betting strategy in wake of market restructure
Andreas Reimblad, former Director of Sportsbook at Kindred Group, has been appointed the new VP of Sports Betting at Finland’s Veikkaus. Reimblad will bring 12 years of experience at Kindred to the state-owned operator, which expects him to be a “game changer” as he joins Veikkaus betting. “I’m excited to be part of Veikkaus’ journey,” Reimblad said. “The opportunity that …
Read More »Veikkaus: Finland’s gambling reform must place channeling as the ‘essential protection’
Veikkaus Oy cites that Finland’s gambling overhaul must emphasise customer channelling and the reduction of harms. Finland’s state-owned gambling monopoly has issued its response to the Ministry of the Interior’s announcement regarding the submission of the draft proposal for a new Gambling Act. The framework of Finland’s new Gambling Act is based on recommendations put forward to Parliament, with the …
Read More »Finland opens consultation on new Gambling regime to launch in 2027
The Ministry of the Interior of Finland has submitted its draft proposal of a new Gambling Act to modernise Finnish gambling in line with recommendations previously put to the government. As formerly proposed, the new Gambling Act will end the ‘monopoly arrangements’ of state-owned gambling firm Veikkaus Oy, which currently has an exclusivity over sports betting and online casino games. …
Read More »Finland warned that gambling harms do not match gambling prevalence trends
Finland’s Institute of Health and Welfare (THL) has expressed detailed concerns about the increasing instances of gambling-related disorders, even as Finland experiences a decline in gambling participation. The observation was made by the Health Institute during its public survey to ascertain the prevalence of moderate and problem gambling risks among Finnish adults. The Institute, responsible for monitoring records on disorders …
Read More »Veikkaus unveils new live casino offering supported by Playtech
Gambling tech provider Playtech has been selected as the exclusive live casino partner for Finland’s state-owned monopoly operator Veikkaus. Playtech’s winning tender builds on the London Stock Exchange-listed company’s previous partnership with Veikkaus, spanning across online casino, online poker, retail VLT machines, as well as a casino management system, which now also includes live casino games. The extension clause is …
Read More »EveryMatrix smashes all commercial records in 2023
EveryMatrix has proclaimed its “best financial results in its 16-year history” as the igaming and sports betting technology group sets new growth and profitability records. Publishing its Q4 and full-year results, EveryMatrix registered a 75% increase in FY2023 consolidated net gaming revenues (NGR) of €114m (FY2022: €65m). Headline growth reflects EveryMatrix expanding its key client base across all products and …
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