SBC News Voice of the Sports Betting Industry
Playtech has integrated its Live Casino offering into Finland’s market through its existing partnership with state-owned operator Veikkaus.
Both entities are standing on several previous successful joint launches targeting its Finnish audiences, including online casino, online poker, retail VLT machines, and a casino management system.
Following a rigorous regulatory approval process, Playtech has now also become Veikkaus’ first live casino supplier.
Some of Playtech’s live games currently available to players in Finland includes Mega Fire Blaze Roulette, exclusive Veikkaus-branded Blackjack and Roulette tables, as well as game shows like Adventures Beyond Wonderland, Spin a Win, and The Greatest Cards Show.
The live studio is serviced by Finnish-speaking dealers in order to provide the optimal gaming experience to players who are engaging with the offering.
Fredrik Sylvander, Commercial Director at Playtech says: “We are thrilled to have completed the launch with Veikkaus, marking a significant milestone in our successful partnership.
“We take pride in supporting Veikkaus in delivering a premium live gaming experience through our state-of-the-art studio and exclusive game offerings. Leveraging our expertise and market knowledge, we have crafted a tailored Live offering that meets the needs of the Finnish market and provides an unparalleled gaming experience for Veikkaus’ customers.
“We are excited to have started this new chapter and to continue supporting Veikkaus in achieving their vision in live casino.”
