Tag Archives: VAR

Football weighs up ‘untapped potential’ of VAR advertising

The Financial Times has reported that a number of football governing bodies are exploring the potential of advertising/sponsoring ‘video assistant referee (VAR)’ match breaks. World football governing body, FIFA, is reported to have been approached by advertising companies seeking to sponsor ‘VAR breaks’, during last summer’s Russia 2018 World Cup tournament. The opportunity to advertise to football audiences during live …

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Joe Petyt, Sky Bet: Taking a step forward from the defensive stance to VAR

VAR

Amidst all the excitement, or intrigue, that surrounds the role of the video assistant referee (VAR) – particularly ahead of its impending introduction to the Premier League – bookmakers have so far been forced to take a defensive stance to the detriment of the customer experience. However, after a World Cup which passed “largely free of VAR incidents”, the bookmakers …

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Oddschecker: Assessing an extraordinary Russian World Cup

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France have prevailed for their second World Cup triumph, England surpassed expectations into fourth and big names exited early, as attention quickly turns to the upcoming domestic football season, Oddschecker is casting its eyes back to an incredible four weeks in Russia. A total of 166 goals spread over 64 games, including 22 penalties (six missed) in normal time and …

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Oddschecker’s World Cup story thus far

Copyright: donfiore / 123RF Stock Photo

The business end of the World Cup is well and truly underway, with one slip in the knockout rounds holding the possibility between crucial progression and a disappointing flight home. As everyone’s gaze focuses straight ahead however, Oddschecker have been busy looking back at the last fortnight of football, which saw an exciting group stage of 48 games have 122 …

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Optus feels wrath of Australia following shambolic Russia 2018 weekend broadcast

Socceroo fans have lambasted Australian media and telecoms firm Optus, for its shambolic handling of World Cup Russia 2018’s opening weekend. The SingTel subsidiary which has secured the rights to broadcast/stream all Russia 2018 matches has come under fire, as its digital platform Optus Yes could not handle the weekend demand for World Cup matches. Optus broadcast issues begun as …

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Jonathon Hurst: Kambi – Meeting the Full Service Demands of Russia 2018

Russia 2018 is the most challenging World Cup for all industry stakeholders, having to meet instant consumer demands across all verticals, whilst tackling changes in football and viewer disruption. Jonathon Hurst Head of Live Football at Kambi Group Plc, tells SBC why effective UX combined and new immersive in-play betting options have been put at the front of Kambi’s Russia …

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Russia insight… How VAR will impact the World Cup

With the use of video assistant referees (VAR) already having a huge impact on European football this season, the game is now braced for the further integration of VAR at this summer’s Russian World Cup. Not only will VAR be utilised in each matchday, but it will also be used to give retrospective red cards for off the ball incidents, …

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