July 11, 2017
Amaya Inc online poker subsidiary PokerStars has furthered its brand coverage partnership with new poker ambassador Usain Bolt, confirming that it will sponsor the upcoming IAAF Monaco Diamond League athletics meeting at the Stade Louis II Stadium on July 21. PokerStars will provide the bibs for all eight athletes competing in the men’s 100m race, as they tune up for …
Read More »June 12, 2017
Amaya Inc online poker subsidiary PokerStars, has announced Usain Bolt, the world greatest sprint athlete as its new Brand Ambassador. This weekend Bolt announced joining Team PokerStars’ marketing initiative ‘Im All-in’ via his Facebook Page. Bolt, an eight-time Olympic gold medallist, issued a challenge to Team PokerStars comedian and actor Kevin Hart who joined the poker room as an ambassador …
Read More »August 5, 2016
The 2016 Olympic games gets underway in Brazil today and there’ll be plenty of action to keep us entertained until August 21st. It’s been a controversial games before it’s even kicked off with the unravelling of the doping scandal, but here we focus on the opportunities that it offers for bookmakers. In its latest Bookies’ Corner series SBC picked the …
Read More »April 4, 2016
Isaiah ‘TriForce’ Johnson is a true esports enthusiast and former pro gamer based between his home of Jamaica and New York. He heads up an organisation called Empire Arcadia which runs teams across various esports including FIFA, Hearthstone, classic fighting games and more. We chatted to TriForce about the FIFA Interactive World Cup, the birth of ‘esports’ and its scene …
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