Tag Archives: Unikrn

Entain appoints Brian Lancey to refresh Unikrn esports brand

Entain has hired Brian Lancey to serve as Chief Marketing Officer (CMO) of its Unikrn esports brand that will be re-launched later this year. An expert in enterprise marketing and brand development for new ventures, Lancey joins Unikrn’s leadership team from Mastercard, where he previously served as Global VP of Sponsorships and Consumer Marketing. Lancey will be charged with spearheading …

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Entain leadership places innovation at forefront of 2022 duties 

Entain Plc’s leadership duo of Group Chief Executive Jette Nygaard-Andersen and Deputy-CEO Rob Wood have outlined their shared objective to showcase the FTSE100 business’ innovation capabilities during 2022.  Innovation and organic growth were marked as ‘capital allocation priorities’ by Andersen and Wood, hosting yesterday’s Entain leadership conference call with investors and market analysts. The start of 2022 saw Entain maintain …

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Entain identifies ‘clear link’ between betting and video gaming

Following a new study, Entain has asserted that there is a strong correlation between betting and video gaming, whilst also anticipating greater future demand for esports products.  In particular, the survey of 16,000 people found that video gamers were 4.3 times more likely to participate in betting and 4.5 times more likely to participate in igaming, with the FTSE100 group …

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Entain finalises Unikrn acquisition to launch esports offering by 2022

Entain has moved to significantly boost its standing in esports, having successfully completed its acquisition of esports betting and skill-based wagering platform Unikrn. The takeover will see the FTSE100 firm incorporate Unikrn’s brand, products, platform and technology, as well as its 50-strong team, into its own operating capacity by 2022, with the goal of launching ‘innovative new esports products for …

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Entain acquires Unikrn platform to advance its esports vision

Entain has laid out a blueprint in a bid to achieve its goals of becoming “a world leader in sports betting, gaming, and interactive entertainment,” spearheaded by the acquisition of the technology platform, products and team of Unikrn. The purchase of the esports betting and entertainment media firm is expected to be finalised later in the year, and comes amid the appointment …

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BetBuilder: The perfect entertainment backup for Euro 2020

BetBuilder

We sat down with Malte Hegeler, Head of Product Development at OddsMatrix – the sportsbook platform for EveryMatrix. He explained how he sees the development of sports betting and the technology behind it in a future shaped by accelerated digitalisation. SBC: It’s been more than a year since the pandemic took the world by surprise, changing so many things including …

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Unikrn upgrades global payment options with Nuvei

Unikrn upgrades global payment options with Nuvei

Seattle-based esports wagering platform Unikrn will overhaul its global payment options and further maximise its currency range after partnering with Nuvei.  Active in 24 markets, ‘including 41 US states’, Unikrn has selected Nuvei to overhaul its group payment services, maximising payment processing and withdrawal options for its global player base. Unikrn confirmed that it will utilise Nuvei technologies as its …

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Betway & Ninjas in Pyjamas (NiP) head up elite speaker lineup at ESI London

Betting on esports continues to garner ever more attention, opinion and action from both industries. With the complications that lie around IP; the fact that game developers own the games in which matches are being bet on and are largely holed up in the anti-betting camp (the likes of Riot Games’ ongoing positioning on the topic, and Valve recently urging …

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Winning Post – The complexities of the Asian market

Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. Asia: growth and regulatory enforcement – yin and yang The Asian gambling environment is typically poorly understood by most Western stakeholders, yet its importance is growing, both directly and indirectly. This week …

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