Unikrn teams up with Betgenius to optimise esports betting product

Rahul Sood, Unikrn

Updating the market, industry technology and data systems provider Betgenius has informed that it has entered a ‘landmark agreement’ with esports only competitive platform Unikrn.

The partnership will see Betgenius provide Unikrn with in-play betting provisions and optimised market prices for thousands of esports markets including lead titles League of Legends, Dota 2, CS:GO, Call of Duty and Overwatch tournaments.

Moving forward Unikrn’s operations will utilise Betgenius’ data services and technology to boost its betting capabilities as the company seeks to expand its dedicated esports platform.

Partnership stakeholders have detailed that the collaboration will seek to create ‘best-in-class’ experiences and engagement for users allowing for better esports market analytics, content, as well as pre-match and live betting markets.

Jack Davison, MD of Betgenius, commented on theUnikrn: partnership “We are delighted to be partnering with Unikrn, the most renowned and innovative operator in esports, to facilitate its state-of-the-art live betting experiences and help grow the regulated market.”

Further to technical betting provisons, the Unikrn – Betgenius partnership will place ‘integrity in esports’ at the forefront of its current and future development. Both Betgenius and Unikrn management detailed that they wanted to set ‘the industry standard’ with regards to player protections and product integrity.

Rahul Sood, CEO of Unikrn, welcomed the betting developments: “There is no doubt that legal, regulated wagering is a blossoming frontier in esports and we are proud to offer our customers with not only the most engaging product on the market but also the most secure. This could only be achieved by partnering with a leading supplier with the utmost integrity. Betgenius was the clear choice.”

The partnership comes as the second big piece of news for esports operator Unikrn this week. Earlier, the bookmaker revealed ‘UnikoinGold’, its very own cryptocurrency which will be on the Ethereum blockchain following its launch in just under three months.

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