Dutch news sources have reported that the Netherlands National Cycling Association (KNWU) and European bookmaker Unibet (Kindred Group Plc) have chosen to mutually terminate their existing sponsorship agreement. Estimated to be worth approximately €1 million per year for the KNWU, in 2016 Unibet marketing agreed to become the main sponsor of the KNWU racing team jersey, with the partnership beginning in …
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Kindred Group looks to make inroads Down Under with new marketing drive
Online gambling operator Unibet, part of the Malta-based Kindred Group, intends to use aggressive marketing techniques to increase its share in the Australian gambling market, according to The Australian Financial Review. Despite entering the market back in 2012 after purchasing local firm Betchoice, Unibet is still relatively small in the Australian market, particularly in comparison to the likes of …
Read More »Svenska joy as Ventura holds no Russia aces for the Azzurri!
Russia 2018 kicks off in 211 days, but the tournament has already caused a major upset after it was confirmed that four time World Champions Italy, would miss out on a World Cup for the first time since 1958. In a heartbreaking international swansong for the legendary Gianluigi Buffon, despite deploying the attacking prowess of Andrea Belotti, Ciro Immobile and …
Read More »The road to Russia dominates the top matches on bettingexpert
A quartet of decisive fixtures in the qualifying phase for next year’s FIFA World Cup in Russia dominated the list of top five matches on bettingexpert in October. Unsurprisingly, Croatia denying Ukraine a playoff spot from Group I drew major interest on Better Collective’s tipster community, along with Republic of Ireland’s smash and grab in Cardiff, and a Christian Eriksen …
Read More »Aspire appoints new Head of Sports
In anticipation for the imminent launch of its new sports betting product, Aspire Global has announced the appointment of Morten Hauge as the company’s Head of Sports. The company revealed that it was seeking to recruit an experienced figure who had the knowledge and ability to leverage this new vertical and to drive growth across numerous key markets. Hauge has a …
Read More »Industry big hitters make the shortlists for SBC Awards 2017
Bet365 is facing fierce competition to retain its Bookmaker of the Year title at this year’s SBC Awards, after the shortlists were announced for the sports betting industry’s annual end of year celebration. Vying with the Stoke-based bookmaker for the ceremony’s key award on Tuesday 5 December will be Sky Bet, William Hill, Unibet, Pinnacle, Betsafe, BetVictor and 10bet. Meanwhile the …
Read More »Unibet revamps ‘By players, For Players!’ campaign
Updating the market, European sports betting operator Unibet (Kindred Group Plc), has moved to revamp its flagship ‘By players, For Players!’ tagline launching a new ‘fully integrated’, multi-vertical advertising campaign. The new ‘By players, For Players!’ campaign, was launched throughout multiple Unibet markets this October, with the advert making its UK debut during the England vs Slovenia World Cup on …
Read More »NYX Gaming Group expands influence with integration of OIA Services
NYX Gaming Group has agreed to integrate Italian operator OIA Services Ltd, holder of brands including Betaland and Enjoybet, to its award-winning Open Gaming System (NYX OGS™). The Toronto TSX-listed global betting supplier will oversee a significant expansion of Betaland, with the addition of the OGS Suite that includes leading NextGen Gaming titles such as DoublePlay SuperBet™, Gorilla Go Wild™ and …
Read More »Slow La Liga starters find form in top match on bettingexpert
It has been a tough start to the season for Real Madrid, but the highlight of their 2017/18 campaign so far also doubles up as September’s top match on bettingexpert. Despite sitting outside of the top four in La Liga after seven games played, the Champions League winners from the last two seasons have been faultless in the competition again …
Read More »Kindred Group drops Stan James brand focusing UK activity on Unibet
In an interview with the Racing Post, Henrik Tjärnström Chief Executive of Stockholm-listed Kindred Group Plc has revealed that his firm will shut down UK brand Stan James, in order to concentrate its UK market activity through group flagship brand Unibet. Kindred Group expects to carry out a full migration of Stan James customers onto Unibet’s sports betting platform within …
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