NYX Gaming Group has agreed to integrate Italian operator OIA Services Ltd, holder of brands including Betaland and Enjoybet, to its award-winning Open Gaming System (NYX OGS™).
The Toronto TSX-listed global betting supplier will oversee a significant expansion of Betaland, with the addition of the OGS Suite that includes leading NextGen Gaming titles such as DoublePlay SuperBet™, Gorilla Go Wild™ and Glorious Empire™.
The integration was made possible through the NYX-owned Game360 studio team, who offer a comprehensive product portfolio that includes state-of-the-art betting and casino platforms, as well as local game titles authored and created in their Rome base.
The deal is the latest to be secured by NYX in Italy, after expanding its presence in the region with the integration of both Unibet and GoldBet back in July. Like Betaland, both companies upgraded to the NYX OGS™.
Andrea Guzzon, Game360 General Manager, said: “NYX Gaming Group already has a strong presence in Italy and we’re delighted to expand this even further by partnering with Betaland.
“Through our Game360 portfolio and best-in-breed third-party titles, Betaland now has a comprehensive product offering which is sure to attract new and existing customers to its site.”
Michele Sprovieri, Betaland General Manager, said: “Integrating the award-winning NYX OGS™ will allow us to significantly expand our offering and provide our players with even more high-quality content.
“NYX’s in-house game studios have an excellent reputation for producing entertaining games rich with features, and I’m sure they will prove to be a hit with our customer base.”
NYX’s further expansion into Italian markets comes on the back of a strong set of H1 2017 interim results, with the platform provider closing a busy Q2 operating period having doubled its like-for-like group revenues to CAD $119 million (£72.14 million).
Matt Davey, NYX CEO, added: “We saw positive momentum in the second quarter with sequential improvement in revenue, adjusted EBITDA, and adjusted EBITDA margin from the prior quarter.
“Our development pipeline remains strong and we continue to sign new customers at a steady rate, as our sportsbook, gaming, and content offerings are resonating with customers and driving scale and operating leverage in our business.”