UK marketing news source Campaign Live (Camapaignlive.co.uk) has reported that European sports betting operator Unibet is seeking a new creative agency for its European media account. Although not officially confirmed by Unibet marketing, Campaign Live states that current agency Albion will not be pitching for the operator’s European business. Jason Goodman Albion Founder & CEO commented to Campaign Live on …
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Unibet looks forward to ‘record breaking’ Aldo vs McGregor UFC 194
Unibet is anticipating that the long awaited MMA battle this Saturday between Jose Aldo ‘Junior’ and ‘The Notorious’ Conor McGregor at UFC 194 will be a hugely popular betting market, but that it won’t come close to surpassing anything involving Alexander Gustafsson. Postponed from its original date of 11 July due to an Aldo injury, fight anticipation has been brewing for months …
Read More »Bet365 retains Best Bookmaker title at Betting on Football Awards
Bet365 was named Best Bookmaker for the second year running at the Betting on Football Awards last night. The Stoke-based bookmaker beat off strong competition from rivals Sky Bet and Unibet to pick up the title. Sky Bet didn’t go home empty handed though. The firm picked up awards for Best Mobile Bookmaker and Best Sponsorship Partnership for its work …
Read More »Finalists announced for Betting on Football Awards #bofawards
The finalists have been announced for next week’s Betting on Football Awards, hosted by SBC at the Playboy Club. The main Football Bookmaker of the Year award will be a three way fight between last year’s winners Bet365, Sky Bet and Unibet. It is the second year of the Betting on Football Awards and the winners of each of the …
Read More »XL Media linked to Freebets.com acquisition
Digital marketing services company XL Media is believed to have bought the rights to operate the Freebets.com betting bonus affiliate site previously owned by David Archer of Biggerbet. The UK-listed but Israel-based XL Media has said in recent trading statements that it had recently added a number of bolt-on publishing sites to its extensive portfolio of affiliate marketing site holdings. …
Read More »Bet365 leads the way with bettingexpert.com tipsters
Bet365 was the standout bookmaker for bettingexpert.com’s community of tipsters during October. Of the 97,970 tips placed during the month, the Stoke-based bookmaker was selected as the preferred operator for a huge 19.1% of them, considerably higher than second placed Unibet which was selected 12.1% of the time. However Unibet was also far clear of third placed 188bet, which had …
Read More »Mobile becomes Unibet’s single largest channel
Scandinavian operator Unibet has posted record gross winnings revenue for the third quarter of 2015, and the growth would have been even higher had it not been for an unfavourable exchange rate. Gross winnings revenue amounted to £86.1 million for the third quarter, up from £80.4 million for Q3 2014. However this was ‘significantly affected’ by the translation effect of …
Read More »Tipsters caught cold by drab Manchester Derby
The goalless draw at Old Trafford this weekend didn’t just upset the viewing public, Gary Neville-aside it seems, but also upset the applecart amongst the game’s most experienced tipsters. 142 tips were posted on all bettingexpert.com’s 10 language versions, but its tipsters had a difficult time predicting this result, achieving a low strike rate of 22% with 31 winning tips. …
Read More »Unibet – RWC 2015 to break all rugby wagering records
Despite host nation England not qualifying out of the group stage and no home nation’s side making the semi-finals, Unibet states that it had been delighted by Rugby World Cup 2015 trading. Detailing market performance Ed Nicholson, Head of Unibet UK Marketing Operations commented that RWC 2015 will likely become the bookmakers biggest ever rugby market. “We have been delighted with trading …
Read More »bettingexpert community backs bet365 for best Euro2016 qualifier value
Punters looking to gain an edge in their betting over international week would be well advised to go for the shorter priced favourites as qualifying for the 2016 Euro Championships approaches its end game. Data from bettingexpert.com, the European-wide online tipster network which covers 10 different languages, showed that the average value of winning tips in the last round of …
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