Andria Vidler has begun her tenure as CEO of Allwyn UK, as the British-facing division of the cross-European lottery operator prepares to take on National Lottery licensing duties. Allwyn is set to become National Lottery operator on 1 February 2024, having unseated and later acquired Camelot UK, which had been the sole operator of the lottery since the product’s inception …
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Martin Novák to lead Allwyn UK data strategy for National Lottery transition
Long-serving Allwyn senior manager Martin Novák is set to take on a prominent role in the group’s plans for the UK National Lottery licence transition as the Data Director of its UK brand. Novák will take the helm of Allwyn UK’s data strategy for the National Lottery, which it is due to assume licensing duties of in February 2024 after winning …
Read More »Allwyn ends 2022 in strong position ahead of UK stewardship
Having laid down the groundwork for the commencement of its UK operations next year, Allwyn Group has declared strong revenue growth across its group-wide business. Assessing its pan-European operations, Allwyn noted developments in the UK and Austria as being of particular significance to its growth and strategy. Growing to pan-European lottery leadership Publishing its full year and Q4 trading update, …
Read More »Allwyn appoints Kerry Parkin as Global Comms lead ahead of UK lottery takeover
Kerry Parkin has become the latest member of Allwyn’s senior management team, joining the firm as Global Communications Director. She takes her position at the company, a pan-European lottery operator, at a time of major international growth, as Allwyn prepares to assume management of the UK National Lottery. Having been officially designated the next National Lottery licence holder by the …
Read More »Allwyn follows Camelot UK takeover with major expansion of US presence
As it prepares to take on UK National Lottery management duties, Allwyn has agreed to acquire the Camelot Lottery Systems Group (Camelot LS) from the Ontario Teachers’ Pension Plan (OTTP). The deal builds on Allwyn’s decision to outright buy Camelot UK, which has been the operator of the National Lottery since 1993 and was the firm’s main competition in the …
Read More »Allwyn details ‘exciting UK developments’ in Q3 ahead of National Lottery operation
Following a group-wide consolidation of its pan-European operations, Allwyn International has reported positive trading during Q3, particularly in the UK. Publishing its quarterly trading update for July-September, the company outlined Q3 revenue growth of 11% to €958.6m (2021: €867.4m) and adjusted EBITDA of €319.9m (€290.4m), a growth rate of 10%, although the margin was down from 55% to 54%.. Meanwhile, …
Read More »Scientific Games acquires Sideplay Entertainment to bolster iLottery games suite
Scientific Games has signed an agreement to acquire instant games studio Sideplay Entertainment, bolstering its games content and advancing the development of its iLottery platform. The Nasdaq technology group chose not to disclose financial terms of its agreement, in which it will acquire Sideplay’s full suite of +270 instant win games, boosting its services for the digital lotteries market. Sideplay …
Read More »Retail remains largest sales channel for Camelot as sales jump 3.7%
Despite reporting significant growth in its digital operations, retail continues to be the largest sales channel for the UK National Lottery, with 75 per cent of sales coming via the in-store terminals. With over £5,373.3m of sales generated by the retail kiosks, retail has been a driving force for the continued success of Camelot – the UK National Lottery operator …
Read More »National Lottery rethink sees Camelot call for creative pitch
UK National Lottery operator Camelot Group has called for its first creative agency pitch in over 10-years, as the firm’s new leadership looks to revitalise the brand and messaging of the UK Lottery. To date, Camelot’s multi-million advertising account has been serviced by London marketing agency AMV BBDO (BBDO Group) who have acted as creative lead for National Lottery and EuroMillions …
Read More »UKGC seeks Programme Director for National Lottery licence competition
The UK Gambling Commission (UKGC) is seeking to recruit a Programme Director to work with its executive governance team on the upcoming National Lottery 4th licence competition. The commission informs that the Programme Director will be tasked with ‘laying the foundations’ for its National Lottery 2023 tender process. Since 1994 Camelot UK has held the exclusive rights to operate the …
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