Tag Archives: uk

Betfred has strengthened its Rugby League relationship, with an extension of its sponsorship deal with the sports governing body. Fresh off the back of it’s 2017 debut season as title partner of the Super League, including the spectacle of the Old Trafford hosted Grand Final, won by the Leeds Rhinos, the UK based bookmaker has increased its involvement in the …

ICE London has secured a notable coup with confirmation that prominent British Economist, Sir Alan Budd will provide the key note ahead of the ICE Annual Regulators Luncheon.   Sir Alan, who was a founding member of the Bank of England’s Monetary Policy Committee as well as a former senior economic adviser to HM Treasury and whose Gambling Review Report (2001) provided the …

Following an independent review, The UK Advertising Standards Authority (ASA) has upheld its decision that Coral must cease using its advert that features stylistic clips of footballers performing against the background of a dramatic soundtrack.   In response to the two complaints that were received, Coral expressed that it did not believe the ad was harmful or irresponsible in any way. Adding, …

It’s being billed as the “battle of the English sporting giants,” as leading players from Football and Rugby Union go head to head. Manchester City and Saracens are set to compete in the ‘Overcome the Odds’ series, which has been created by Betsafe, who sponsor both of the sides. Taking part for the runaway Premier League leaders are Sergio Aguero, …

Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. Sweden: remote POC legislation – drafts or chess? The Swedish government has published a draft law to regulate gambling across channels, with an implementation date of 1 January 2019 (replacing the Lottery …

Yggdrasil Gaming’s expansion strategy continues further still, after a new agreement with Rank Group was announced. Under the terms of the deal, the Malta headquartered online and mobile casino games supplier is to provide its full portfolio of titles to the British gaming company. Rank Group, who operate the Mecca and Grosvenor Casinos brands, will enjoy access to slots such …

Project11 has announced the renewal of its existing contract with West Bromwich Albion Football Club. As part of the deal, the London-based Sports Marketing company will continue to gain access to some of the most in-demand perimeter LED advertising space in football, namely the English Premier League.   Renewing the agreement until the end of the 2019/20 season, Project11 has stated …

In all my 35 years advising the UK’s gambling industry I can think of no time when it has been so besieged with adverse criticism from the Government, the Parliamentary Opposition, regulators, the media and the general public alike.  Clearly opinions on gambling (whether justified, exaggerated or prejudiced) expressed in the media heavily influence public opinion. The opinions expressed by …

MintBet has launched its new affiliate programme in partnership with Income Access, Paysafe’s marketing technology and services provider. The Irish sportsbook first announced the agreement last month, with the launch coming following a successful integration with the Income Access Network. Launched earlier this year, the MintBet brand secured licenses in both the Republic of Ireland and the United Kingdom. It’s …

In its latest round of rulings, The UK Advertising Standards Authority (ASA) has welcomed the instruction ProgressPlay sent to its brand operator regarding how they must not use a derogatory tweet again in their future advertising. The tweet, that originated from one of ProgressPlay’s licensees that operates the brand Fruity King Casino, referred to an image of female presenters in …