Svenska Spel has extended its long-term partnership with the Association of Women’s Elite Football in Sweden (EFD). The new agreement will see Svenska Spel, a state-owned operator of betting and casino gaming products, continue as the main sponsor of the Swedish football body. The operator will also, again, award a European bonus to the teams that represent the country in …
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Entain: Lionesses’ roaring success translating to the betting slip
Bettor engagement with the UEFA Women’s Euros is at an all time high according to Entain, which has detailed record bets placed online, particularly in the UK. The international betting and gaming group has taken over 1.5 million online betting slips on the UEFA Women’s Euro 2022, with bettor engagement apparently strongest in the UK, where England is the host …
Read More »Sportradar lands first sports betting data contract from UEFA
UEFA, the governing body of football in Europe, has awarded its first ever contract for sports betting data to Sportradar. The new agreement will see Sportradar become the continental governing body’s authorised collector and distributor of data for betting purposes, building on its current position as the authority’s integrity partner for the past 12 years. Sportradar will collect and distribute …
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