October 16, 2015
Bryan Corbin, Technical Director at MRG Systems, explains how the firm has adapted the latest technology to enhance betting shop signage capabilities. The emergence of faster, smaller, more powerful PCs and other devices capable of driving screens and TVs has opened up new avenues and opportunities for screen display systems. What is clear is that the bespoke in-shop PC will …
Read More »July 18, 2014
Betting exchange Betfair is extending its TV advertising campaign into the real world by placing its giant octopus between the fourth green and fifth tee of The Open golf championship at the Royal Liverpool Golf Club. ‘Paul the Octopus’, which made its debut playing table tennis in Betfair’s current This Is Play TV advertising, has been designed in homage to …
Read More »April 28, 2014
Ladbrokes has launched its first TV campaign under new creative marketing agency Bartle Bogle Hegarty (BBH). The campaign, named ‘Ladbrokes Life’, has been launched in time for the upcoming FIFA World Cup in Brazil looks to promote the operator’s brand and mobile inventory. Ladbrokes has officially terminated its previous UK TV advertising campaign – Ladbrokes Game On which featured popular …
Read More »February 7, 2014
Two City executives are launching an innovative web-based TV programme which will offer advice to punters playing the financial and burgeoning sports gaming markets. TipTV.co.uk launched this week and has been devised by Square Mile veterans Nick ‘The Moose’ Batsford, a former trader and analyst; and financial and football industry PR David Bick. TipTV.co.uk is a free to view, daily …
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