Tag Archives: Toto

SBC Leaders: Niels Onkenhout – ‘KOA playfield is yet to be settled’

SBC News SBC Leaders: Niels Onkenhout - ‘KOA playfield is yet to be settled’

Niels Onkenhout, Chief Executive of Nederlandse Loterij – the Netherlands state lottery – has stated that the legislative journey of the KOA Regime is nowhere near complete.  Speaking to Kelly Kehn, host of the SBC Leaders podcast, Onkenhout avowed that Dutch online gambling faces a critical period as to how the market will be reshaped by upcoming judgements. Of significance, …

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KSA: Sports betting increased long-before KOA Act implementation

SBC News KSA: Sports betting increased long-before KOA Act implementation

The Kansspelautoriteit (KSA), the Dutch Gambling Authority, has detailed that levels of sports betting in the country were on the rise for some time before the launch of the regulated online market last year, but were dealt a blow by the COVID-19 pandemic. Publishing its periodical Market Scan for country-specific games of chance 2022, the KSA detailed that ‘years of …

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Netherlands online gambling advertising spend reaches €23m

SBC News Netherlands online gambling advertising spend reaches €23m

Rates of gambling advertising have increased significantly in the Netherlands since the launch of the online gambling market, with the total spend of the 11 licensed operators standing at €23 million. Local outlet de Volkskrant, after requesting information from television research agency Nielsen, reported that the highest advertising spend was recorded by the state-owned companies Holland Casino and Toto spent …

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Netherlands Lottery goes live with SG’s OpenGaming and OpenBet offerings

Netherlands Lottery goes live with SG’s OpenGaming and OpenBet offerings

Scientific Games has made its OpenGaming platform and OpenBet technology available across the Dutch market after launching with the Netherlands Lottery (NLO). Through the extension of its current partnership with the NLO, Scientific Games has optimised its sports betting and iGaming technology to meet the requirements of the newly-regulated European market, which officially opened on 1 October 2021. Andy Stubley, …

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TOTO going from ‘strength to strength’ after successful ‘King TOTO’ campaign

SBC News TOTO going from ‘strength to strength' after successful ‘King TOTO’ campaign

Chief Marketing Officer at Nederlandse Loterij Arno de Jong has argued that the Dutch lottery’s TOTO brand is ‘alive and kicking’ due to the success of the ‘King TOTO’ campaign. TOTO recently received a Golden Effie award at the Effie Awards Europe 2020 in the Media, Leisure and Entertainment Category as a result of the campaign, garnering further international recognition …

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TOTO elevates support of women’s football with four sponsorships

SBC News TOTO elevates support of women’s football with four sponsorships

TOTO, the Netherlands lottery sportsbook brand, has secured a sponsorship agreement with four football clubs in the Women’s Eredivisie. PSV, ADO Den Haag, sc Heerenveen and FC Twente have all signed a three-year agreement with the sportsbook brand. This latest agreement, according to TOTO, elevates the brand’s support for Dutch football. Commenting on the new partnership, Arno de Jong, Chief …

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NYX secures long-term systems partnership with Nederlandse Loterij

SBC News NYX secures long-term systems partnership with Nederlandse Loterij

Less than a year since securing its platform provisions contract,  Toronto TSX-listed NYX Gaming Group (NYX) has confirmed that it has extended its interactive services partnership with Dutch state-owned gambling enterprise Nederlandse Loterij. The two parties had begun working in March 2016, when NYX won the tender to supply the recently-merged Dutch gambling operations of Nederlandse Staatsloterij and De Lotto …

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