After entering into a new two-year partnership with Genius-Sports subsidiary Betgenius, BetMakers could begin to offer its racing data and pricing services to as many as 150 more operators around the world The Australia-headquartered supplier – formerly B2C brand TopBetta – is set to offer proprietary fixed pricing and data from 250,000 races per year to Betgenius’ clients, with content to …
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The sports betting industry is gearing up for its annual celebration at the SBC Awards, held on Tuesday 5 December at The Artillery Garden in central London, which doubles up as the perfect Christmas party for everyone involved in the sector. The presentation of 17 Supplier awards, 11 Operator/Affiliate awards and three SBC Sports Betting Hall of Fame inductees might …
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Updating the market, Australian ASX-listed racing pools operator TopBetta Holdings has confirmed that it has raised AUS $9 million (€6 million) to expand its international services. The funding round has seen TopBetta governance place an allotment of +21.4 million shares priced at 42 cents, with firm securing investment from ASX institutional investors. Moving forward, TopBetta governance seeks to expand …
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Australia ASX-listed horseracing specialist bookmaker TopBetta has announced that it will relaunch its affiliate partnership program utilising NetRefer performance marketing software. TopBetta becomes the latest industry operator to integrate NetRefer’s 360 Unified Performance Marketing Platform, with a view to optimise its horseracing markets across a number of affiliate portals. We are delighted to partner with NetRefer to not only power …
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Australia ASX-listed betting operator TopBetta has partnered with digital marketing platform provider OtherLevels in a bid to boost its customer engagement. The partnership will see TopBetta integrate OtherLevels marketing provisions, optimising performance and customer targeting across its website and mobile devices. OtherLevels’ digital marketing strategists have also been engaged to support and train TopBetta’s in-house team to implement methods to …
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Industry racing and greyhound content provider SIS has signed a broadcast agreement with TopBetta subsidiary The Global Tote (TGT) which will allow SIS syndicated content to be broadcast on TGT’s tote platform. The Partnership allows TGT to broadcast UK and Irish Greyhound racing events, with TGT further able to show live picture content and The Global Tote odds services to …
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Updating the market, Australia ASX-listed online bookmaker TopBetta Holdings Limited (TopBetta) has agreed to acquire racing specialist bookmaker Mad Bookie Pty. TopBetta governance detailed that the deal would defer payment of the purchase price until after the first 12 months, which will allow the TopBetta business to maintain cash flows over the initial period. Seeking to expand its profile within …
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A successful Spring Racing Carnival has seen Australia ASX-listed betting and fantasy sports operator TopBetta Holdings (TopBetta) report corporate wagering of AUS $14.5 million (£8.5 million) up 21% quarter on quarter. Issuing a corporate update, TopBetta revealed that the company had seen an all-time 61% high in active player numbers during Q4 2016 (period ending 31 December). TopBetta governance pointed …
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Updating the market, the governance of Australia ASX-listed TopBetta Holdings (TopBetta) has announced that it has signed a ‘landmark agreement’ which will see Ladbrokes Australia become the first client of it ‘The Global Tote’ service. The partnership will see Ladbrokes Australia replace its existing tote products for TopBetta’s The Global Tote system, which enables operators to participate in international betting …
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TopBetta, Australia’s first fantasy wagering company, continued its growth by achieving a September quarterly turnover of $12 million and revenues of $1.2 million. TopBetta held 1,650 tournaments during the quarter, with a total of $1.5 million paid out to tournament winners. The company was particularly pleased that its player on player product had 5,430 active users during a quarter which …
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