BetMakers pens deal with Betgenius to deliver global racing content

After entering into a new two-year partnership with Genius-Sports subsidiary Betgenius, BetMakers could begin to offer its racing data and pricing services to as many as 150 more operators around the world

The Australia-headquartered supplier – formerly B2C brand TopBetta – is set to offer proprietary fixed pricing and data from 250,000 races per year to Betgenius’ clients, with content to be shown from racing in the UK and Ireland, Asia, Australasia, and North and South America.

Todd Buckingham, BetMakers’ chief executive officer, commented: “Betgenius is a worldwide leader in providing B2B solutions to wagering operators for their sports offering. We are delighted they have chosen BetMakers for their racing solution to offer their clients.

“This deal allows us to accelerate our racing product and pricing into a range of wagering operators globally and we believe it gives Betgenius clients the best horse racing product in the market, to sit alongside their already established sports services.”

The new deal, which will be powered by BetMakers’ wholly owned subsidiary Global Betting Services (GBS), will significantly strengthen Betgenius’ racing offerings for its clients.

BetMakers has said that GBS will generate a fee based upon the gross revenue earned  by Betgenius under each contract it enters into with its customers for the supply of its racing data.

Matt Stephenson, global partnerships director at Betgenius, added: “We are always striving to give our partners simple access to high quality content that will drive their turnover and margin, and this deal with BetMakers does exactly that.”

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