Australia ASX-listed horseracing specialist bookmaker TopBetta has announced that it will relaunch its affiliate partnership program utilising NetRefer performance marketing software.
TopBetta becomes the latest industry operator to integrate NetRefer’s 360 Unified Performance Marketing Platform, with a view to optimise its horseracing markets across a number of affiliate portals.
We are delighted to partner with NetRefer to not only power our affiliate program, but provide significant value in terms of PMI integration with marketing communications to increase our acquisition and retention reach and LTV yield.” said Bryan Kelly, Head of Product at TopBetta.
The Unified Performance Marketing Platform, will allow TopBetta to gain better player acquisition reporting across its channels, with optimised tracking for new affiliate partners.
Timothy Buttigieg, COO at NetRefer welcomed TopBetta as new partner, commenting “NetRefer is thrilled to have partnered with TopBetta Holdings PTY Ltd, an online sportsbook based in Australia who continue to bring new products to the market. We will provide TopBetta with our award-winning product suite together with access to our industry experts to ensure that they are successful. We look forward to a prosperous partnership between both our companies.”