Tag Archives: Toby Oddy

Digital Fuel accelerates US profile securing New Jersey ASCIE licence

Industry full-service online marketing agency Digital Fuel continues to press forward with its US-market strategic initiatives having been granted approval to operate services in New Jersey securing its Ancillary Casino Service Industry Enterprise (ACSIE) licence. The ACSIE License is granted by the State of New Jersey’s Gaming Enforcement Division and State Assembly. The License will approve Digital Fuel to secure commercial …

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Toby Oddy: Digital Fuel – Why GDPR will make marketing compliance count…

Entering 2018, industry full-service marketing agency Digital Fuel has launched a new marketing platform for the online gambling sector, developed to be compliant of forthcoming regulations set by the European Community’s ‘General Data Protection Regulation’ (GDPR). Toby Oddy Founder & CEO of Digital Fuel, details why he has placed data compliance at the forefront of his agency, and how GDPR …

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Toby Oddy – Digital Fuel – Taking innovation by the horns to deliver a profitable service

Digital Fuel - Copyright: tanaonte / 123RF Stock Photo

Marketing agency Digital Fuel will mark this year’s London Affiliate Conference (LAC) by launching a new GDPR compliant acquisition platform for the online gambling sector. Ahead of the conference, the company’s founder and CEO Toby Oddy spoke to SBC News about the importance of attending high profile trade shows, how the increased regulatory responsibilities have shaped the market, and what …

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‘Ready for Change’… Digital Fuel unveils GDPR compliant marketing platform

Industry full-service marketing agency Digital Fuel has moved to expand its customer compliance dynamics, by launching a new tailored acquisition platform for the online gambling sector. The platform which will be unveiled at this week’s ‘ICE Totally Gaming’ & ‘London LAC Affiliate’ conferences has been specially developed to meet the rigorous new demands of the European Community’s  ‘General Data Protection Regulation’ …

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Digital Fuel creates new entity for sports, racing and betting

Digital Fuel Marketing has established Digital Fuel Innovations (DFI), a new entity that will focus on content, technology, development, and products for the sports, racing and betting sector. As part of the launch, DFI will manage the relationships between Chroma Sports and wagering operators. Based in Sydney, and with offices in Melbourne, Hong Kong, London and Brighton, DFI will aim …

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Toby Oddy: Digital Fuel – Bringing effective Full Service!

Coming from a busy commercial period having signed new UK bookmaker Sun Bets as a client, Toby Oddy CEO and Founder of industry ‘full services’ marketing agency Digital Fuel, speaks to SBC about the changing marketing dynamics as stakeholders face tougher business conditions (increased competition, higher costs and new external factors). With industry marketing stakeholders now demanding greater operational independence …

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Digital Fuel secures BetBright affiliate partnership

Irish online betting operator BetBright has secured the services of specialist online gambling marketing agency Digital Fuel Ltd to manage its new casino affiliate programme. Issuing a corporate statement announcing the partnership, Digital Fuel management detailed that the agency had been tasked with driving the ‘strategic direction and general management of BetBright’s wider affiliate and player acquisition offering’. The BetBright …

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Toby Oddy – Digital Fuel – The Agency Dynamic

Team SBC catches up with Industry marketing veteran Toby Oddy CEO & Founder of acquisition and ROI focused marketing agency Digital Fuel, to discuss changing dynamics and values in customer acquisition strategies. Having consulted numerous top tier igaming and sports betting operators on player acquisition projects and ROI practices. Toby outlines how the relationship between agency and operator should change/evolve with …

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