Tag Archives: tim axon

Technology, content and media company, Spotlight Sports Group (SSG), has released the results of an independent study into its own in-play content engine – Superfeed. Tested on a UK bookmaker, results showed that 20% of customers added a selection to their bet slip when the in-play content was shown.  The independent study was conducted by LeanConvert and found an 8.24% …

BetVictor has confirmed that it has renewed partnership terms with LeanConvert as its lead digital optimisation and conversion agency.  The Gibraltar betting group will continue to work with LeanConvert for a fifth consecutive year, enhancing its digital marketing campaigns and all-round UX experience. Upon confirming the renewal of the contract  BetVictor noted that LeanConvert had achieved its partnership objective of …

Betsson AB has appointed LeanConvert to serve as lead digital optimisation and conversion agency across its international portfolio of +20 brands. The specialist UX and UI agency will undertake a review of Betsson’s individual brand strategies with regards to their onsite user conversion rates and optimisation capabilities. The partnership will see Betsson marketing and web development teams supported by LeanConvert …

Kaizen Gaming has appointed digital optimisation agency LeanConvert to enhance its on-site customer conversion and UX disciplines across its flagship brands of Stoiximan (Greece) and Betano (Europe). The Hellenic and pan-European online gambling group has appointed LeanConvert to serve as its lead optimisation agency providing detailed insights on onsite behavioural analytics, enhancing Stoiximan and Betano € multi-million campaigns. Moving forward, …

Mobile dominates every aspect of online activity right now. Yet despite being relatively early to the party, some gaming companies are barely achieving 50% of revenue via mobile. At the same time, innovative mobile only platforms are gaining huge swathes of market share by delivering a quality and consistency of customer experience that outshines those companies still reliant upon ageing …

There are few business sectors where web content changes as frequently as online gambling. In the age of in-play betting, not only are odds updated in real time, but customers’ chances of winning big can often boil down to them placing their bets within fractions of a second. It’s a fast-paced industry and, as innovation continues to transform the world …

Tim Axon EMEA Head of Gaming at Maxymiser, explains how multivariate testing across the conversion funnel has aided European igaming client iGame Group to achieve optimal customer conversion and enhanced player engagement. With European igaming markets becoming more competitive and ultimately saturated, Tim Axon and iGame Group outline why it is crucial for operators to deploy consumer focused optimisation strategies …

Maxymiser leader in customer experience optimisation is holding its bi-annual Customer Success Symposium on Thursday 18th September at The British Academy of Film and Television Arts (BAFTA), in central London. More than a hundred organisations will be in attendance including Forrester, Paddy Power, House of Fraser and Orange, who will be presenting about how they have improved their online business …

With the football World Cup in Rio offering a fantastic potential revenue boost, Tim Axon, Head of Gaming, Maxymiser, insists betting companies need to get their mobile Big Event Betting strategies in shape – and fast. Trying out new content and ideas at Cheltenham and the Grand National could be the key to re-engaging customers, increasing average customer value and …