Tag Archives: The7Stars

GVC calls for agency pitch merging Ladbrokes & Coral creative accounts

FTSE250 gambling group GVC Holdings will move to consolidate the creative advertising accounts of its UK flagship operators Ladbrokes and Coral. The account review is undertaken despite both GVC brands switching lead creative agencies during the course of 2018. Seeking to bolster World Cup Russia 2018 engagement, Ladbrokes launched its nationwide ‘Bettors of Britain’ campaign under the guidance of Cravens …

Read More »

Ladbrokes Coral appoints The7stars as lead media agency

London independent full-service marketing agency The7stars has been awarded the consolidated media planning and buying account of FTSE-listed bookmaker Ladbrokes Coral, valued at an estimated £40 million. Completing its £2.3 billion merger last November, Ladbrokes Coral governance has begun to implement the new enterprise’s post-merger operational strategy seeking short-term corporate savings of between £60-70 million.   Following a closed pitch, …

Read More »

Gala Coral appoints Victoria Reed as Head of Online Bingo

Gala Coral has announced the appointment of Victoria Reed as Head of Online Bingo. Reed will take over online bingo marketing and operational responsibilities from Alison Digges who has been appointed Gala Coral Brand Director. Reed an industry new comer joins Gala Coral from mobile advertising technology firm Amobee where she headed up marketing for the EMEA region (10 month …

Read More »

The7Stars wins £5.7 million Gala Coral media buying account

Gala Coral has appointed London  marketing agency The7Stars as its media planning and buying agency for Gala Coral Interactive brands – Coral Interactive, Gala Bingo and Gala Casino. The agency was awarded the account following a competitive pitch undertaken by Gala Coral marketing management.  The7Stars team will work with Gala Coral interactive teams to optimise media coverage and brand campaigns …

Read More »