Ladbrokes has confirmed that it will retain Neverland as its lead creative agency, following the success of its “This Time We Play Together” campaign launched for this summer’s UEFA Euro 2020 championships. Dominic Grounsell, Entain Plc’s UK and IRE MD for Sports Brands, confirmed Neverland’s renewal to marketing news source Campaign, praising the agency’s creative approach and fresh thinking to …
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FTSE250 gambling group GVC Holdings will move to consolidate the creative advertising accounts of its UK flagship operators Ladbrokes and Coral. The account review is undertaken despite both GVC brands switching lead creative agencies during the course of 2018. Seeking to bolster World Cup Russia 2018 engagement, Ladbrokes launched its nationwide ‘Bettors of Britain’ campaign under the guidance of Cravens …
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London independent full-service marketing agency The7stars has been awarded the consolidated media planning and buying account of FTSE-listed bookmaker Ladbrokes Coral, valued at an estimated £40 million. Completing its £2.3 billion merger last November, Ladbrokes Coral governance has begun to implement the new enterprise’s post-merger operational strategy seeking short-term corporate savings of between £60-70 million. Following a closed pitch, …
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Gala Coral has announced the appointment of Victoria Reed as Head of Online Bingo. Reed will take over online bingo marketing and operational responsibilities from Alison Digges who has been appointed Gala Coral Brand Director. Reed an industry new comer joins Gala Coral from mobile advertising technology firm Amobee where she headed up marketing for the EMEA region (10 month …
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Gala Coral has appointed London marketing agency The7Stars as its media planning and buying agency for Gala Coral Interactive brands – Coral Interactive, Gala Bingo and Gala Casino. The agency was awarded the account following a competitive pitch undertaken by Gala Coral marketing management. The7Stars team will work with Gala Coral interactive teams to optimise media coverage and brand campaigns …
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