As the digital world continues to rapidly evolve, sportsbooks are doing their best to keep up with technology trends and adapt modern iGaming experiences to keep customers on board. Such upgrades can alter the outlook of a company and how it identifies itself. A recent occurrence of this saw the The Pools (previously The Football Pools) undertake a full rebrand, combining a …
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The Pools (previously named The Football Pools) has undergone a rebrand to mark its ‘new chapter’. The UK betting company looks to combine a fresh brand identity and logo with a major out-of-home (OOH) marketing and radio advertising campaign. Described as a transformative relaunch, the move is said to ‘leverage the brand’s nostalgic place in British cultural heritage’, while establishing …
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The Football Pools (The Pools) has announced a couple of key senior-level appointments ahead of its 2025 digital transformation strategy. Firstly, the former Head of Product at LiveScore Group, Chris Williams, has been named as the new Head of Product at The Pools. In his role, Williams will leverage years of experience behind the development of app, mobile and web …
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The Pools has enlisted Xtremepush to optimise its marketing channels and customer acquisition and retention strategy in support of its ongoing digital transformation. In 2023, the century-old business formerly known as The Football Pools rebranded to The Pools (thepools.com), launching its new app, website, and new games suite. Adopting a new digitally-led, player-centric approach, The Pools will utilise Xtremepush’s leading …
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The Football Pools will work with igaming recruitment specialist Arnold Ash to lead the executive search process of its new senior management hires. The appointment of new executives and senior managers is required as The Pools has revamped and relaunched its heritage betting services for modern audiences – an initiative overseen by new CEO James Arnold. 2023 sees The Pools …
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The Pools has launched a new product to coincide with the UEFA Women’s Euro 2022, marking its first title centred around the women’s game. Announced two days into the continental tournament, hosted in England, the Footie 5 game is a free-to-play (FTP) product with a £25,000 jackpot. Players must correctly predict the scores from five Euros fixtures, whilst a swap …
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Cross-selling between sports betting and casino products presents both a key opportunity for boosting revenue but also a challenge with regards to operations and marketing. Andrea Foley, Partnership Marketing Manager at The Pools, says that effective cross-sell is both an art and a science, but player trust is the ultimate driver of success. Given the high cost of customer acquisition …
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Free bets portal freebets.ltd.uk, which targets the British sports wagering market, has reported a ‘record’ number of users in January 2022. The betting aggregator business detailed that its user base increased by 45% year-on-year during the opening month of the year, with the firm accrediting platform updates and onboarding of new partners as key growth drivers. Notable firms to have …
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