The Pools taps up Arnold Ash for recruitment of senior hires  

The Football Pools will work with igaming recruitment specialist Arnold Ash to lead the executive search process of its new senior management hires.  

The appointment of new executives and senior managers is required as The Pools has revamped and relaunched its heritage betting services for modern audiences – an initiative overseen by new CEO James Arnold.

2023 sees The Pools celebrate its centenary year in business, as the accumulator predictions game covering all FA football fixtures. 

Under the leadership of Arnold, The Pools has undertaken a rebrand and launch of a new product portfolio via its new website, www.thepools.com.

The heritage pools operator underscores its new strategy of targeting modern day football audiences with ‘big wins for small stakes”.  

James Arnold said: “This is a hugely exciting time for The Pools as we get ready to launch our new app and go live with a new CRM system which will showcase our player-centric approach and how we are using technology to engage today’s modern gaming player.

“People and talent are crucial to the success of any company, and I have always been incredibly impressed with the way Arnold Ash rapidly integrate into a business to become a trusted, strategic partner.

“Due to both their partnership approach, and the outstanding level of the talent they source, we are delighted to work with them as a key strategic partner to deliver our executive talent.”

Arnold Ash is an executive recruitment and talent advisory business, led by CEO Jon Arnold, which provides integrated talent solutions to many of the leading operations and suppliers within the betting and gaming industry.

Jon Arnold commented: “The Football Pools means so much to so many people in this country. It is a truly iconic and nostalgic British brand and one that we are proud to work with as we help to support James and his management team’s vision and strategy. 

“We have already placed some excellent professionals with them, as we continue to provide leading operators and suppliers with the very best integrated talent solutions.”