The Football Pools, one of the UK’s oldest legacy betting companies, has been charged £375,000 by the UK Gambling Commission (UKGC). As in most cases of UKGC enforcement actions, the operator was found to have failed to meet the social responsibility and anti-money laundering (AML) conditions of its licence between September 2022 and August 2023. The firm has agreed to …
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The Pools (previously named The Football Pools) has undergone a rebrand to mark its ‘new chapter’. The UK betting company looks to combine a fresh brand identity and logo with a major out-of-home (OOH) marketing and radio advertising campaign. Described as a transformative relaunch, the move is said to ‘leverage the brand’s nostalgic place in British cultural heritage’, while establishing …
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Gaming Innovation Group (GiG) has upgraded the online presence of The Football Pools’ – powered by its X-Suite technology. Marking a ‘significant step’ in the digital evolution of the brand, The Pools looks to ‘embrace the future of igaming’ having migrated onto GiG’s SportX sportsbook and CoreX igaming platform. Richard Carter, GiG CEO, commented: “Seeing The Football Pools, an absolutely …
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The Pools has enlisted Xtremepush to optimise its marketing channels and customer acquisition and retention strategy in support of its ongoing digital transformation. In 2023, the century-old business formerly known as The Football Pools rebranded to The Pools (thepools.com), launching its new app, website, and new games suite. Adopting a new digitally-led, player-centric approach, The Pools will utilise Xtremepush’s leading …
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Mark McGuiness, Head of Marketing and Casino at The Football Pools, says that global events and the upcoming review of the UK Gambling Act will change how bettors bet, with many consumers looking for big wins from small stakes and with established brands they can trust… You only have to take a quick look at the news headlines to see …
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UK legacy gambling brand The Football Pools has confirmed that it will launch a sportsbook and gaming platform powered by FSB Tech, supporting the firm’s ongoing product and services revamp. Updating the market, FSB has been tasked with deploying a full-service sportsbook solution, which will operate alongside the Football Pools’ ‘classic games’ inventory. ‘FSB’s flexible solution will seamlessly integrate the …
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Gambling bosses preparing to appear at next week’s Betting on Football show have promised ‘controversy’ when they take to the stage for the headline CEO panel. Taking place at 4pm on Thursday 22 March, Mr Green CEO Jesper Kärrbrink, mybet CEO Markus Peuler, BetBright CEO Marcus Brennan and The Football Pools managing director Conleth Byrne, will discuss the topic …
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Updating the market, London-listed betting systems provider Sportech Plc has confirmed that it has completed its ‘capital reduction plan’ attached to the sale of it’s the Football Pools division, completed in June 2017 for £83 million. In accordance with previous transaction objectives, Sportech governance has declared a 29p-per-share distribution for its shareholders, which will see the company complete a cash …
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Updating investors, London-listed betting systems provider Sportech Plc has informed that it is on course to complete its sale of The Football Pools to London private equity firm OpCapita for £83 million. Sportech governance states that its will conclude the sale by the Football Pools by 8 June, with OpCapita special vehicle ‘FP Acquisitions Limited’ having been approved a betting …
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The governance of London-listed racing technology and betting systems provider Sportech Plc has declared a solid start to 2017 (Q1: January – March) in-line with corporate expectations. Updating investors ahead of its annual AGM, Sportech discontinues accounting the performance of its Football Pools division having agreed to sell the asset to London private equity firm OpCapita for £83 million last …
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