Brendan Tinnelly, Head of Paid Social at Sportradar, shares his views on betting on tennis and explains why operators are turning to paid social to engage tennis bettors and boost their customer acquisition strategies. Where does tennis as a global sport sit in terms of its importance to betting operators and can you tell us more about the content it …
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A top five sport in the Kambi global partner network, tennis is a key growth market for all sportsbooks, as its worldwide fan base now reaches +1 billion watching and engaging with ATP and WTA tournaments. Tennis popularity is easy to explain, as the sport has lived through a ‘Golden Era’ in which star athletes such as Novak Djokovic, Rafael …
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Italian sportsbook, Lottomatica, will be the first to access Stats Perform’s new live streaming features for tennis. Through its brands Goldbet and Better, the company also becomes the first operator in the country to offer Stats Perform’s new Smart Stats Overlays feature for live video of football matches, alongside the Instant Highlights functionality. Andrew Ashenden, Stats Perform’s Chief Betting Officer, …
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It’s just over a year since Stats Perform released a variety of new products for sports betting operators and affiliates, in a blockbuster product launch they called Light Up Your Sportsbook. “In Light Up Your Sportsbook we wanted to show operators new ways to use live streaming to attract, retain and engage new users, and to delight existing ones …
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The International Tennis Integrity Agency (ITIA) has announced that it has suspended both Nastja Kolar and Alexandra Riley. The players’ suspensions are provisional, pending decision on sanction, after being found to have committed 25 and 15 breaches respectively of the Tennis Anti-Corruption Programme (TACP) between 2015 – 2020. The decision by the ITIA – the independent body established by the …
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Sportradar has gained the global data and betting streaming rights to the ATP, starting in 2024. Following what was described as an extensive RFP process led by Tennis Data Innovations (TDI), this RFP process was initiated by the group in January 2023 and saw five bidders submit ‘detailed proposals’ across multiple rounds for a six-year rights cycle. Carsten Koerl, Sportradar …
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Stats Perform has been named the exclusive distributor of data and live video streaming to licensed sports betting operators for Tennis Australia (TA). The multi-year deal sees the analytics company add the Australian Open, Australian Open Qualifying and other TA tournaments to its growing portfolio of live betting streams and trading data. The sport’s governing body will use Stats Perform’s …
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Two Algerian tennis players have been banned from the sport as the result of investigations into match-fixing. The International Tennis Integrity Agency (ITIA) has put in place a lifetime ban for Mohamed Hassan, and a two-year ban for Houria Boukholda (with 18 months suspended). Additionally, Hassan was fined $12,100 and Boukholda fined $10,000 (with $9,000 suspended). There were reportedly several …
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The International Betting Integrity Association (IBIA) has reported 42 ‘suspicious betting’ cases during Q1 of 2022. The overall amount is a 39% reduction compared to the 69 cases in Q4 of last year, and is a similar decrease when compared to Q1 2021 – a time in which 64 alerts were made. Breaking it down, over 80% of the alerts …
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The International Tennis Integrity Agency (ITIA) has announced that Jonny Gray is set to leave his position as CEO of the organisation later this year – a role he took on in 2019. Gray was initially tasked with overseeing the creation of the ITIA as the replacement for the Tennis Integrity Unit (TIU), the sports integrity body of tennis’ global …
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