Tag Archives: Symplify

Play North to ‘optimise communications’ with Symplify’s CRM system

SBC News Play North to ‘optimise communications’ with Symplify's CRM system

Symplify has expanded its European client base and standing in the gambling sector, entering into a partnership with igaming firm Play North. An igaming firm, Play North operates the Dutch online casino site Kansino, and will utilise Symplify’s CRM email, SMS and Push packages to ‘optimise its communication strategy’. The partnership will also see Symplify’s Campaign and Customer journey builder …

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The Game is on in the ‘Sports Betting Zone’: insights and products from the sports betting industry giants

SBC News The Game is on in the 'Sports Betting Zone': insights and products from the sports betting industry giants

The ‘Sports Betting Zone‘ at SBC Summit Barcelona will introduce visitors to the key decision-makers from major international operators and allow them to get a glance at the next generation of sportsbook products and services in the dedicated exhibition area.  On the conference side, the ‘Sports Betting Stage‘ will give the floor to some of the most influential figures in …

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Jada Gaming & Symplify: Why culture is ‘not just a buzzword’ in igaming

SBC News Jada Gaming & Symplify: Why culture is ‘not just a buzzword’ in igaming

Although many may simply write-off discussions of ‘company culture’ as just another business cliche, for Jada Gaming and Symplify this couldn’t be any further from the truth.  Towards the end of last year, Symplify acquired AI specialists Jada Gaming for a total of $30 million, and the two firms have subsequently embarked on a product integration.  Discussing this process, Symplify …

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