Tag Archives: Svensk Elitfotboll

Unibet secures landmark Swedish Elitfotboll sponsorship promoting responsibility & standards

Ahead of Sweden regulating its online betting market, Stockholm-listed Kindred Group Plc has announced its biggest sports sponsorship to date, confirming that its Unibet brand will become the title sponsor of the Allsvenskan and Superettan leagues, the top two tiers of Swedish professional football. Agreeing to┬áterms with Svensk Elitfotboll, the governing body of the Allsvenskan and Superettan leagues, Kindred governance …

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