Tag Archives: Supponor

Project11 to showcase Supponor’s DBR technology at #bofcon2018

Attendees at the upcoming Betting on Football Conference will be able to experience first-hand the DBR technology, currently utilised in La Liga to broadcast eight regional sets of perimeter advertising for the same match globally at 36 Real Madrid C.F. and F.C. Barcelona away matches. Sports marketing agency Project11’s successful business model encompassing its La Liga division and holding rights to …

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How augmented reality tech firm plans on boosting football’s commercial profits

Augmented reality tech firm, Supponor could be about to expand the commercial profits of football clubs, by tailoring the pitchside advertising boards for different markets. The technology which was utilised in the Bundesliga last season, transforms a physical signage asset ‘into a virtual digital asset, which can be targeted with different content for different audiences. Describing the technology to SBC, …

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