A partnership has been agreed between 4Racing TV and 1/ST CONTENT, focused around delivery of the latter’s North American racing content to the South African platform. The agreement covers delivery of live pictures, data and multidimensional betting services from 70 North American tracks, and accounts for both commingling and fixed-odds betting. For its part, 4Racing TV will focus on ‘exploitation …
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SIS partners with 4Racing to expand South African content coverage
Following a series of horse racing deals signed this year, SIS (Sports Information Services) has partnered with South African rights holder 4Racing. From 1 January 2023 the Milton Keynes-based 24/7 live betting services provider will distribute South African racing content to UK and Irish audiences via the deal. 4Racing has enabled SIS to collect and deliver racing content from Durbanville, …
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