Tag Archives: Stephen Mault

Pablo campaign sees Betfair back its pioneer status 

In time for Euro 2020’s tournament kick-off, Betfair has launched its new nationwide advertising campaign, featuring the tagline ‘Because we’re Betfair’.   Working with creative agency Pablo London, Betfair states that it has taken a new direction to promote its brand as the ‘leader of the pack’ for sports betting. Featuring a CGI mammoth encased in ice, Betfair new advert …

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Paddy Power becomes headline sponsor of ITV Racing

Irish bookmaker Paddy Power has been announced as the new headline sponsor of ITV Racing, beginning on 1 January 2021. The agreement was negotiated by MediaCom, and includes broadcast, catch up, digital, social, podcast and licensing rights. In addition Flutter Entertainment brands will feature in the ITV Racing App, and Betfair will sponsor ITV Racing’s Saturday morning programme The Opening …

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Betfair signs Clive Owen to lead exchange marketing campaign

Betfair has teamed up with actor Clive Owen (star of Children of Men, Closer, Sin City) to launch ‘What are the odds‘, a new integrated campaign to mark the brand’s return to marketing the Betfair Exchange. The new campaign has been developed by Leo Burnett London as creative lead and will further roll-out a series of educational films across the exchange’s multiple social and …

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Betfair agrees race sponsorship deal with Newcastle Racecourse

Betfair has been named as the official sponsor for both the Northumberland Plate Festival and Fighting Fifth Hurdle after signing a new deal with Newcastle Racecourse and the Arena Racing Company (ARC). Listed as the feature race, the Betfair Exchange Northumberland Plate is due to be broadcast live across ITV 1 and Sky Sports Racing. Other feature races run across …

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New integrated campaign sees Betfair ‘Play Smart’ with Euro giants

As the European football season enters its knockout stages, Betfair has announced the launch of its latest integrated marketing campaign ‘Play Smart’, developed by London creative advertising agency Leo Burnett. ‘Play Smart’, sees Betfair utilise its existing football partnerships with Arsenal, FC Barcelona and Juventus branding the online betting exchange as the ‘go-to-place for smart players’. The campaign, which will …

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Betfair backs the Hayemaker ahead of blockbuster rematch

Ahead of this Saturday’s grudge rematch between David Haye and Tony Bellew, Betfair has unveiled the former heavyweight champion Haye as a brand ambassador for the online betting operator. Haye’s new partnership with Betfair continues the company’s association with the boxer and Hayemaker Boxing Promotions which it also sponsors. The two year deal will see Haye regularly write exclusive columns …

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Betfair appoints Leo Burnett London as new creative lead

UK marketing news source The Drum has reported that FTSE100 betting group Paddy Power Betfair (PPB) has appointed Leo Burnett London as new creative lead for its Betfair brand. This February, Betfair marketing called for a creative review as PPB’s new leadership team moved to restructure the group’s marketing agency set-up, preferring for its lead brands to be serviced by …

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Turn points into prizes with Betfair and Rewards4Racing

In play - Copyright: gabe123 / 123RF Stock Photo

Betfair has become the latest sportsbook to link up with the Rewards4Racing programme, which looks to add to the experience of a racing fans day out. Becoming its fourth exclusive betting partner, building on long standing agreements with bet365, Betfred and Coral, the firms 1.2 million members will now have the chances to collect points on Betfair sportsbook betting activity. …

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Defender to contender: Betfair backs Rio’s bid for boxing glory

After a hugely successful football career, former Manchester United and England defender Rio Ferdinand today announced he has partnered with online bookmaker Betfair to venture into the world of boxing. As a footballer, Rio’s 15 year career saw him win 81 England caps, six Premier League titles, and a European cup, now with the backing of Betfair, he’s aiming for …

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Betfair opens Drone Racing markets in partnership with DRL

Betfair has teamed up with the Drone Racing League (DRL), the leading authority for professional drone racing to offer betting markets on the final race of the Allianz World Championship circuit at Alexandra Palace London (13 June). The Championship race will be the UK’s first professional drone race and will be held as part of London Tech Week, Europe’s largest …

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