Betfair has become the latest sportsbook to link up with the Rewards4Racing programme, which looks to add to the experience of a racing fans day out.
Becoming its fourth exclusive betting partner, building on long standing agreements with bet365, Betfred and Coral, the firms 1.2 million members will now have the chances to collect points on Betfair sportsbook betting activity.
Offering free membership, users collect points quickly and easily through Rewards4Racing’s betting partners and extensive shopping networks.
Points can be turned into a number prizes, including a ticket for the races or an upgrade to hospitality, with it also detailed that “you are able to spend your Rewards4Racing points on pretty much anything that is available for sale at any of our partner racecourses.”
Tom Cowgill, Rewards4Racing Co-Founder and Director, commented: “It’s fantastic news to have Betfair Sportsbook join us as our fourth bookmaker partner.
“Betfair has an ever-increasing portfolio of high-profile sponsorships within British racing and I’m certain that their participation on the programme will prove to be a great addition for our members.”
Last year members of the Rewards4Racing programme staked more than £1b, with its three existing partners, collecting points on each bet.
Members went on to purchase more than 170,000 tickets to the races when redeeming their points, generating more than £6 million worth of advanced ticket sales for the programme’s racecourse partners.
Stephen Mault, Betfair’s Brand Director, said: “We are delighted that Betfair has joined the Rewards4Racing programme.
“It will enable us to reward Betfair customers with regular and tangible benefits through the Rewards4Racing platform and the partnership will help us increase the reach of the flagship Betfair sponsorships in the racing calendar.
“It will also offer racing fans greater opportunities to attend race meetings more frequently, underlining our long-term commitment to British Racing.”
Points collected from betting activity can be used for great savings on race day tickets, upgrades and experiences at over 900 race meetings each year including The Cheltenham Festival, The Randox Health Grand National, The Investec Derby, The Welcome to Yorkshire Ebor Festival, The St Leger Festival and The All Weather Championships.