International betting operator SKS365 has extended its long-running agreement with Sportradar, centred around live streaming various global sports tournaments. The agreement will deliver content to SKS’ Planetwin365 streaming service, covering competitions such as the Bundesliga, NBA, Champions League qualifiers, the Copa del Rey, Copa Libertadores and Italy’s Serie C. This will include 8,000 football fixtures, 20,000 live International Tennis Federation …
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Sportradar’s Stefan Debus: live streaming to boost sportsbook success
With the continuing growth of in-play and mobile betting, and the convergence of the sports betting and media industries, the effective use of streaming and audio-visual (AV) services is becoming ever-more essential for operators to attract and retain customers. Stefan Debus, Senior Director – AV Global Commercial at Sportradar, discusses the key findings from the company’s recent whitepaper, “How live …
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