Tag Archives: SportyBet

SportyBet – the official partner of Real Madrid in Africa – has launched an ad featuring three of Real Madrid’s top players. Éder Militão – who is also a Global Ambassador for the betting company – Federico Valverde, and Aurélien Tchouaméni all feature in the commercial. In detail, set in an African household, the ad introduces viewers to unique offerings …

SportyBet has renewed its partnership with Michael Essien as its Brand Ambassador in Africa.  The collaboration will see the Ghanaian football legend actively engaging with the gambling company in a range of online and in-ground activations, aiming to reinforce his role as the brand’s prominent representative across the continent.  Elías Gallego, VP of Business Development, Marketing and Media at SportyBet, …

SportyBet has announced a partnership with Sportradar and WSC Sports for the Live Channel Promotion solution. The operator – which launched in Brazil in March this year – will utilise the product in order to send personalised push notifications to users. Elias Gallego, SportyBet VP of Business Development, Marketing and Media, said: “We are thrilled to partner with Sportradar to …

Manchester City has launched a regional partnership with SportyBet which sees the operator become the club’s official betting partner in Africa.   The Sporty Group-owned brand has licensed operations throughout the continent including Nigeria, Ghana, Kenya, Zambia, Tanzania and Uganda.  Sporty Group’s Brand Director, Oluchi Enuha, commented: “We are absolutely delighted to add Manchester City to our list of partners. Manchester …

Daniel Kustelski, CEO at Chalkline underscores African sports betting’s continued boom,  during the past 12 months and takes a closer look at three distinct trends that have driven growth across the continent’s unique market make-up.    The industry’s attention has been firmly fixed on the North American market for the past 12 months, but many other jurisdictions have made incredible …