SportyBet has announced a partnership with Sportradar and WSC Sports for the Live Channel Promotion solution.
The operator – which launched in Brazil in March this year – will utilise the product in order to send personalised push notifications to users.
Elias Gallego, SportyBet VP of Business Development, Marketing and Media, said: “We are thrilled to partner with Sportradar to enhance the sports betting experience for our Brazilian users.”
The latest partnership will go live before the first matches of the Conmebol Libertadores season.
“This collaboration allows us to provide unparalleled access to Conmebol Libertadores matches and deliver real-time updates and near-live clips, ensuring our users stay at the forefront of the action,” Gallego continued.
“This partnership aligns perfectly with our mission to deliver an exceptional betting experience and reinforces SportyBet’s position as a pioneer in the industry.”
The announcement also comes not long after Sportradar was revealed as the official partner of the South American Football Confederation.
Sportradar is responsible for the development of the solution, using machine learning and automatic technologies, while WSC Sports provides live media highlights and content creation.
“We are proud to fuel the enhancement of the sports betting experience for Conmebol Libertadores fans in Brazil deploying our technology to Sportradar’s Live Channel Promotion solution,” added Aviv Arnon, WSC Sports Chief Business Development Officer.
“Live Channel Promotion provides a one-of-a-kind experience and the implementation of this technology speaks to SportyBet’s commitment to providing the most cutting-edge features to its users.”