BETER has quickly become one of the most in-demand providers of fast-paced betting content and data in the market. Through its sports and esports divisions, it offers live streams, data, and odds across hundreds of thousands of events each year, all managed in-house. To learn more about how the company is assisting operators in engaging next-gen bettors through its content, …
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Andrii Nekrutov: pursuing the highest integrity standards in sports and esports
Andrii Nekrutov, Chief Integrity Officer at BETER, discusses integrity best practices in sports and esports, with a focus on BETER’s in-house events such as its Setka Cup and ESportsBattle content streams. Drawing on his extensive experience at INTERPOL as well as various security positions, Nekrutov outlines how important it is to bake integrity into every part of your organisation. SBC: …
Read More »Better Collective: high ambitions backed by a visionary strategy
Better Collective’s Capital Markets Day offered a rare opportunity for industry observers and partners to gain a glimpse into the firm’s thoughts and ambitions. Jesper Søgaard was in fine form as he outlined his vision of the past, present and future. 2023 has so far been a flyer of a year for digital sports media group Better Collective. The firm …
Read More »Enteractive: Don’t score an own goal with post-World Cup churn
World Cup-themed betting offers are set to dominate the airwaves in the coming month and Enteractive can help ensure operators get the most out of their marketing and acquisition activity – by keeping the players active well beyond the World Cup Final. Andrew Foster (pictured, right), Chief Business Officer at Enteractive, explains more. Football is the world sport and there …
Read More »Jens Melvang, Stats Perform: Maximising data ‘pivotal’ in fuelling betting engagement
With stakeholders from a wide range of areas in the multi-dynamic environment of sports business, data remains an extremely important asset in various companies’ arsenals. Jens Melvang, Senior Product Manager at Stats Perform, spoke to SBC of the firm’s newly announced series of advanced football metrics with the introduction of live Opta Vision data feeds. For the 2022-23 football season, …
Read More »Oren Cohen Shwartz, Delasport: Sportsbook Plug & Play iFrame can help operators drive revenues
Deploying a Sportsbook iFrame solution allows casino operators to add sports betting offerings quickly and easily and reach entirely new groups of players. That’s according to Oren Cohen Shwartz, CEO of Delasport, who shares the benefits of sports betting offerings and the simplicity of adding a Sportsbook iFrame; it is as easy as adding a new video slot provider. Shwartz …
Read More »Back to our roots: Why sport is at the core of the Enetpulse identity
With a completely updated visual and voice identity, Enetpulse is aiming to bring even more excitement back into the sports data solutions they provide to the worldwide market. But what does this new sports vibe actually show? Well, it’s an acknowledgement of what the core of sports data is, according to Enetpulse. In a conversation with SBC News, Simon Skarsholm …
Read More »Sports and slots: How ESA Gaming is combining the best of both worlds
With a spring and summer full of major sporting events approaching, Maria Luisa Malfasi (pictured below) – Business Development Manager of ESA Gaming – believes that now is the right time to combine ‘elements that sport fans know’ with its quick-fire casino titles. Bookmakers are preparing for the flurry of activity that comes with some of the prime calendar events …
Read More »NHL to net big from sports betting?
A Nielsen Sports study has detailed that the annual revenue of the National Hockey League (NHL), could be increased by $216m, as the sport nets the benefits of widely available, legal, regulated sports betting in the US. The report, which was commissioned by the American Gaming Association (AGA) emphasised that heightened levels of fan engagement and viewership are set to …
Read More »Sky Bet becomes official betting partner of talkSPORT 2
Sky Bet has announced the details of its latest partnership with talkSPORT 2, a new 24-hour sports radio station which itself launches on the opening day of the Cheltenham Festival. Broadcasting from Sky Bet’s box at the Festival on Tuesday March 15th, talkSPORT 2 will focus on a wide range of live sport including football, horse racing, cricket, tennis, golf, rugby and US …
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