Social media is fast becoming the vertical of choice for sports teams and betting operators as they seek to find a faster route to engage with new audiences. With most social media platforms accessible via a mobile device, delivering a new betting experience can be done at the touch of a button. So it should come as little surprise that …
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Kwiff has entered into a new partnership with BannerNow, leveraging the company’s advertising programme with the aim of strengthening its content production. By utilising BannerNow’s tool, kwiff intends to develop highly personalised and ‘timely’ content for its customers, with the solution functioning as a canvas for ad creation. Additionally, BannerNow will offer its Decision tree module to promote …
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Global sports technology provider Sportradar has confirmed the appointment of Brendan Tinnelly as Head of Paid Social Advertising for ad:s, its industry specific multi-channel marketing performance platform. In this newly created role, Tinnelly joins the ad:s strategy team and will lead a group of paid social media specialists to optimise client campaigns utilising ad:s’ proprietary technology. Described by the firm …
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Sportradar has continued its commercial strategy of expansion in the US sports betting market by securing partnerships with the Baltimore Ravens and New York Jets of the National Football League (NFL). The agreement will see the data and analytics provider leverage ad:s – its full service, data-driven marketing solution – to refine the affiliate and marketing strategies for both teams, …
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African operator 22BET has inked a new sponsorship agreement with Paris Saint-Germain, which will see the betting company become the club’s first Official African Betting Partner. The agreement, facilitated by Sportradar’s ad:s division which delivers marketing solutions for bookmakers through digital, programmatic and sponsorship services, will bring additional brand exposure for 22BET as well as exclusive marketing rights for its …
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