sportingbet australia Archives

William Hill revives dormant Centrebet brand for Australian betting market

January 5, 2017

Seeking to expand its corporate presence within the Australian online betting sector, William Hill will implement a multi-brand strategy for the saturated market by reviving dormant brand Centrebet (Centrebet.com). The FTSE-listed bookmaker had acquired the Centrebet brand through its £450 million acquisition of online competitor Sportingbet’s ‘regulated market’ assets in 2013. The move to revive Centrebet will likely surprise …

William Hill pushes Sportingbet Australia rebrand

February 23, 2015

Targeting further expansion in the Australian online sports betting market, William Hill is set to rebrand its Sportingbet Australia business (sportingbet.com.au) to WilliamHill.com.au this week. Existing Sportingbet clients will be migrated to the global betting giant’s new local website, WilliamHill.com.au. New clients will also be able to sign-up through the site. William Hill acquired the Sportingbet Australia business, which included Centrebet, …

Australian expedition paying off for William Hill

April 28, 2014

The gaming company, which marks 80 years in business this year, has seen massive increases in growth down under, with net revenue alone rising by almost 500 per cent. Commenting on the release of its Q1 results for the 13 weeks ended 1 April 2014, and the platforms currently in place in Australia, Chief Executive Ralph Topping, said: “Our focus …

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Tag Archives: sportingbet australia

William Hill revives dormant Centrebet brand for Australian betting market

William Hill pushes Sportingbet Australia rebrand

Australian expedition paying off for William Hill

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