Tag Archives: sportingbet australia

William Hill revives dormant Centrebet brand for Australian betting market

SBC News William Hill revives dormant Centrebet brand for Australian betting market

Seeking to expand its corporate presence within the Australian online betting sector, William Hill will implement a multi-brand strategy for the saturated market by reviving dormant brand Centrebet (Centrebet.com). The FTSE-listed bookmaker had acquired the Centrebet brand through its £450 million acquisition of online competitor Sportingbet’s ‘regulated market’ assets in 2013.   The move to revive Centrebet will likely surprise …

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William Hill pushes Sportingbet Australia rebrand

SBC News William Hill pushes Sportingbet Australia rebrand

Targeting further expansion in the Australian online sports betting market, William Hill is set to rebrand its Sportingbet Australia business (sportingbet.com.au) to WilliamHill.com.au this week. Existing Sportingbet clients will be migrated to the global betting giant’s new local website, WilliamHill.com.au. New clients will also be able to sign-up through the site. William Hill acquired the Sportingbet Australia business, which included Centrebet, …

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