Australian expedition paying off for William Hill

Ralph Topping

The gaming company, which marks 80 years in business this year, has seen massive increases in growth down under, with net revenue alone rising by almost 500 per cent. Commenting on the release of its Q1 results for the 13 weeks ended 1 April 2014, and the platforms currently in place in Australia, Chief Executive Ralph Topping, said: “Our focus on combining a broad and deep product range with outstanding user experiences and scale investment in marketing continues to deliver tangible benefits across the Group: Sportsbook betting continues to grow rapidly, mobile gaming is much improved and we’re seeing positive trends in the key performance indicators for Australia and the US.”

He added: “We are also progressing successful diversification of the business both online and internationally, including delivering further good growth in Italy, Spain and the US. With most of the major components of the digital Australian platform now in place, we will be driving further improvements in that business’s performance as well.”

The number of sports betting amounts wagered rocketed by 484% and Australian KPIs were also improved, with unique actives boosted by 22%, and new accounts up 8%. William Hill said it was reaping the benefits of changes made to enhance user experience, the effectiveness of marketing campaigns, and investment to strengthen the management team’s digital expertise, citing the launch of the new website, the brand advertising campaign using Australian cricket legend Shane Warne, and the migration of onto the enhanced technology platform, as major factors in its current and ongoing success.

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