Tag Archives: social marketing

Bookmaker Paddy Power has launched a new word-of-mouth social media campaign, designed to capture the excitement of online audiences across the summer sporting events including the FIFA World Cup. The ongoing social commerce campaign, launched in partnership with social-selling platform Buyapowa, will give sports fans the opportunity to earn special rewards including improved odds by spreading the word amongst family …

In the third and final article about how businesses are using Google+, SBC’s Sam Cooke compares the network against Facebook and asks why bookmakers are not making more headway. Read part 1 here and part 2 here. Google+ vs Facebook Were we speaking in terms of purely which is the more ‘social’ network; that is keeping in touch with friends …